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69.8K
Following
1.2K
Total Posts
Engagement Rate
0.08%
Avg Likes
54
Avg Comments
BeautyMatter is a Beauty brand based in United States, with 69.8K followers on Instagram. To date BeautyMatter has posted 3,887 times, currently around 36 posts a week. Posts average 54 likes and 3 comments, an engagement rate of 0.08%.
With 69.8K followers across 3,887 posts, Beautymatterofficial is one of the Beauty accounts tracked in the InstME index.
Beautymatterofficial records a 0.08% engagement rate, in the bottom quarter (median: 0.57%) for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 22 to one, indicating a healthy amount of conversation.
Video posts from Beautymatterofficial average 73.7 views.
Over recent weeks, Beautymatterofficial has published about 36 posts per week, more than one per day.
InstME's audience-quality checks score Beautymatterofficial at 58/100, with an estimated 35% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$240–$450
Based on 69.8K followers and a 0.08% engagement rate, a single sponsored post by Beautymatterofficial is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Beautymatterofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.57% |
| Average likes | 54 | 134 |
| Average comments | 3 | 12 |
| Posts per week | 36.17 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Beautymatterofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.51% |
| Average likes | 54 | 91 |
| Average comments | 3 | 10 |
| Posts per week | 36.17 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
BeautyMatter is a beauty brand based in United States on Instagram, with 69.8K followers.
BeautyMatter posts on Instagram as @beautymatterofficial.
BeautyMatter has 69,815 followers on Instagram (69.8K) as of Mar 26, 2026.
BeautyMatter's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by BeautyMatter average 54 likes and 3 comments.
BeautyMatter posts about 36 times per week on average.
InstME's audience-quality analysis estimates about 35% of BeautyMatter's followers are low-quality or inactive, giving an audience-quality score of 58/100.
BeautyMatter is registered as a business account on Instagram.
BeautyMatter is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 3,887 posts.
3,887
3
Avg Views
74
Posts / Week
36.17
Growth Score
1.6 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.08%
BeautyMatter's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from BeautyMatter is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
