Mom • President & Co-founder • Creator @bakedbymelissa 2x NYT bestselling author of Come Hungry & Come Eat
Followers
81K
Following
1.4K
Total Posts
Engagement Rate
10.01%
Avg Likes
7,961
Avg Comments
Melissa is a verified Business creator. The account has built 81K followers on Instagram. Content spans business and parenting. The account has published 1,888 posts, currently less than one post a week. Posts average 7,961 likes and 147 comments, an engagement rate of 10.01%.
Melissabenishay has built an audience of 81K followers on Instagram over 1,888 posts as a Business account.
Melissabenishay's 10.01% engagement rate is in the top quarter (median: 1.46%) among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Roughly one in 54 likes comes with a comment, a healthy amount of conversation.
Melissabenishay maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$1,100–$2,100
Based on 81K followers and a 10.01% engagement rate, a single sponsored post by Melissabenishay is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
| Metric | Melissabenishay | Cohort median |
|---|---|---|
| Engagement rate | 10.01% | 1.46% |
| Average likes | 7,961 | 334 |
| Average comments | 147 | 22 |
| Posts per week | 0.97 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Melissa is a verified business creator on Instagram, with 81K followers.
Melissa posts on Instagram as @melissabenishay.
Melissa has 81,029 followers on Instagram (81K) as of Aug 11, 2026.
Melissa's engagement rate is 10.01%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Melissa average 7,961 likes and 147 comments.
Melissa posts less than once a week on average.
Melissa is registered as a creator account on Instagram and is verified.
Melissa is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,888 posts.
Yes. Melissa carries the blue verified badge on Instagram.
1,888
147
Posts / Week
0.97
Growth Score
100 / 100
Follower Ratio
59.4×
239.4K
Engagement
0.11%
A sponsored post from Melissa is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
