Chairman of Amshold Group. Owner of Amsprop. Host of The BBC Apprentice.
Outreach This Creator For FreeFollowers
241.7K
Following
935
Total Posts
Engagement Rate
0.46%
Avg Likes
1,059
Avg Comments
Reaching 241.7K followers on Instagram, Alan Sugar is a verified Instagram creator. The account has published 1,308 posts, currently around 4 posts a week. Posts average 1,059 likes and 60 comments, an engagement rate of 0.46%.
Lord_sugar shows up in the InstME index as a creator account, 241.7K followers, 1,308 posts.
Typical engagement for Lord_sugar runs to 1,059 likes and 60 comments a post, one interaction per 216 followers.
The audience comments once per 18 likes on average, an unusually discussion-heavy audience.
Lord_sugar currently publishes about 4 posts per week.
Lord_sugar follows only 935 accounts while being followed by 241.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$850–$1,600
Based on 241.7K followers and a 0.46% engagement rate, a single sponsored post by Lord_sugar is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Lord_sugar | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 1.25% |
| Average likes | 1,059 | 2,985 |
| Average comments | 60 | 73 |
| Posts per week | 4.41 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Alan Sugar is a verified Instagram creator on Instagram, with 241.7K followers.
Alan Sugar posts on Instagram as @lord_sugar.
Alan Sugar has 241,658 followers on Instagram (241.7K) as of Jul 13, 2026.
Alan Sugar's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers.
Posts by Alan Sugar average 1,059 likes and 60 comments.
Alan Sugar posts about 4 times per week on average.
Alan Sugar is registered as a creator account on Instagram and is verified.
Yes. Alan Sugar carries the blue verified badge on Instagram.
A sponsored post from Alan Sugar is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,308
60
Posts / Week
4.41
Growth Score
9.2 / 100
Follower Ratio
258.5×
Engagement
0.44%
