@
Influencer
Chairman of Amshold Group. Owner of Amsprop. Host of The BBC Apprentice.
amstrad.com/Audience
Browse top profilesFollowers
241.6K
Following
935
Total Posts
Engagement & Performance
Engagement Rate
0%
Avg Likes
0
Avg Comments
0
What the numbers say about @lord_sugar
@lord_sugar has built an audience of 241.6K followers on Instagram over 1,308 posts as a creator account.
The account follows just 935 others against 241.6K followers — a ratio typical of established creators and brands.
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Data last updated: Jul 11, 2026
How @lord_sugar's engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
Frequently asked questions about @lord_sugar
How many followers does @lord_sugar have?
@lord_sugar has 241,587 followers on Instagram (241.6K) as of Jul 11, 2026.
Is @lord_sugar a business or creator account?
@lord_sugar is registered as a creator account on Instagram and is verified.
