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Outreach This Creator For FreeMel in Melbourne ( Mel C ) runs a Lifestyle creator account based in Australia with 163.9K followers on Instagram. The account posts mainly around lifestyle and fashion topics. The account has published 1,050 posts, currently less than one post a week. Typical posts draw 143 likes and 160 comments, putting engagement at 0.18%.
The Lifestyle account Mel_inmelbourne has posted 1,050 times on Instagram and drawn 163.9K followers.
Among 826 Lifestyle accounts with 100K–1M followers in the InstME index, Mel_inmelbourne's 0.18% engagement rate comes in in the bottom quarter (median: 2.99%).
Posting frequency for Mel_inmelbourne sits at less than one post per week.
The account follows just 394 others against 163.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$570–$1,100
Based on 163.9K followers and a 0.18% engagement rate, a single sponsored post by Mel_inmelbourne is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Fashion
| Metric | Mel_inmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 2.99% |
| Average likes | 143 | 7,188 |
| Average comments | 160 | 111 |
| Posts per week | 0.19 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mel_inmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.7% |
| Average likes | 143 | 1,539 |
| Average comments | 160 | 38 |
| Posts per week | 0.19 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Mel in Melbourne ( Mel C ) is a lifestyle creator based in Australia on Instagram, with 163.9K followers.
Mel in Melbourne ( Mel C ) posts on Instagram as @mel_inmelbourne.
Mel in Melbourne ( Mel C ) has 163,945 followers on Instagram (163.9K) as of Sep 7, 2026.
Mel in Melbourne ( Mel C )'s engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Mel in Melbourne ( Mel C ) average 143 likes and 160 comments.
Mel in Melbourne ( Mel C ) posts less than once a week on average.
Mel in Melbourne ( Mel C ) is registered as a creator account on Instagram.
Mel in Melbourne ( Mel C ) is categorized as a lifestyle and fashion account in the InstME index, based on the profile's bio and Instagram category across 1,050 posts.
Total Posts
1,050
Avg Comments
160
Engagement
34.43%
Mel in Melbourne ( Mel C )'s profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Mel in Melbourne ( Mel C ) is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
