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Followers
209.9K
Following
999
Total Posts
Engagement Rate
0.35%
Avg Likes
644
Avg Comments
On Instagram, Daily Mail Australia is a verified Lifestyle brand based in Australia with an audience of 209.9K. The account has published 3,666 posts, currently around 27 posts a week. Posts average 644 likes and 86 comments, an engagement rate of 0.35%.
With 209.9K followers across 3,666 posts, Dailymailau is one of the Lifestyle accounts tracked in the InstME index.
Dailymailau records a 0.35% engagement rate, in the bottom quarter (median: 2.99%) for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
For roughly every 7 likes there is one comment, an unusually discussion-heavy audience.
Video posts from Dailymailau average 27.6K views.
In recent weeks Dailymailau has kept to about 27 posts per week, more than one per day.
Quality checks give Dailymailau 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Dailymailau keeps its following list short (999) relative to 209.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$730–$1,400
Based on 209.9K followers and a 0.35% engagement rate, a single sponsored post by Dailymailau is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dailymailau | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 2.99% |
| Average likes | 644 | 7,188 |
| Average comments | 86 | 111 |
| Posts per week | 27.17 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dailymailau | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.7% |
| Average likes | 644 | 1,539 |
| Average comments | 86 | 38 |
| Posts per week | 27.17 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Daily Mail Australia is a verified lifestyle brand based in Australia on Instagram, with 209.9K followers.
Daily Mail Australia posts on Instagram as @dailymailau.
Daily Mail Australia has 209,914 followers on Instagram (209.9K) as of Mar 29, 2026.
Daily Mail Australia's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Daily Mail Australia average 644 likes and 86 comments.
Daily Mail Australia posts about 27 times per week on average.
InstME's audience-quality analysis estimates about 0% of Daily Mail Australia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Daily Mail Australia is registered as a business account on Instagram and is verified.
3,666
86
Avg Views
27,626
Posts / Week
27.17
Growth Score
7 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
191.7K
Engagement
4.48%
Daily Mail Australia is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,666 posts.
Daily Mail Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Daily Mail Australia carries the blue verified badge on Instagram.
A sponsored post from Daily Mail Australia is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
