Easy baking recipes that actually work❤️ Creator of Sweetest Menu 🎂 Author of Something Sweet 📕 Buy my NEW cookbook👇🏻 🌳 Melbourne, Australia
Jessica Holmes runs a verified Lifestyle brand account based in Australia with 343.7K followers on Instagram. The account has published 3,736 posts, currently less than one post a week. Engagement runs at 0.49%, or about 764 likes and 915 comments per post.
The Lifestyle account Sweetestmenu has posted 3,736 times on Instagram and drawn 343.7K followers.
Sweetestmenu's 0.49% engagement rate is in the bottom quarter (median: 2.99%) among Lifestyle accounts with 100K–1M followers, measured across 826 accounts in the InstME index.
Lately Sweetestmenu has been publishing less than one post per week.
The account follows just 427 others against 343.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,200–$2,200
Based on 343.7K followers and a 0.49% engagement rate, a single sponsored post by Sweetestmenu is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Sweetestmenu | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 2.99% |
| Average likes | 764 | 7,188 |
| Average comments | 915 | 111 |
| Posts per week | 0.45 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sweetestmenu | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 0.7% |
| Average likes | 764 | 1,539 |
| Average comments | 915 | 38 |
| Posts per week | 0.45 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Jessica Holmes is a verified lifestyle brand based in Australia on Instagram, with 343.7K followers.
Jessica Holmes posts on Instagram as @sweetestmenu.
Jessica Holmes has 343,714 followers on Instagram (343.7K) as of Sep 10, 2026.
Jessica Holmes's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Jessica Holmes average 764 likes and 915 comments.
Jessica Holmes posts less than once a week on average.
Jessica Holmes is registered as a business account on Instagram and is verified.
Jessica Holmes is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,736 posts.
Jessica Holmes's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
915
Engagement
0.74%
Yes. Jessica Holmes carries the blue verified badge on Instagram.
A sponsored post from Jessica Holmes is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
