Australia's favourite entertainment and lifestyle site.
Outreach This Creator For FreeFollowers
415.1K
Following
830
Total Posts
Engagement Rate
0.08%
Avg Likes
347
Avg Comments
On Instagram, WHO Magazine is a verified Lifestyle brand based in Australia with an audience of 415.1K. The account has published 11,610 posts, currently around 16 posts a week. Engagement runs at 0.08%, or about 347 likes and 4 comments per post.
Whomagazine shows up in the InstME index as a Lifestyle account, 415.1K followers, 11,610 posts.
For Lifestyle accounts with 100K–1M followers, Whomagazine's 0.08% engagement rate is in the bottom quarter (median: 2.99%), a read from 826 accounts in the InstME index.
For roughly every 83 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Whomagazine has kept to about 16 posts per week, more than one per day.
Whomagazine follows only 830 accounts while being followed by 415.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,700
Based on 415.1K followers and a 0.08% engagement rate, a single sponsored post by Whomagazine is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Whomagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 2.99% |
| Average likes | 347 | 7,188 |
| Average comments | 4 | 111 |
| Posts per week | 15.81 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Whomagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.7% |
| Average likes | 347 | 1,539 |
| Average comments | 4 | 38 |
| Posts per week | 15.81 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
WHO Magazine is a verified lifestyle brand based in Australia on Instagram, with 415.1K followers.
WHO Magazine posts on Instagram as @whomagazine.
WHO Magazine has 415,063 followers on Instagram (415.1K) as of Apr 24, 2026.
WHO Magazine's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by WHO Magazine average 347 likes and 4 comments.
WHO Magazine posts about 16 times per week on average.
WHO Magazine is registered as a business account on Instagram and is verified.
WHO Magazine is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 11,610 posts.
WHO Magazine's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
11,610
4
Posts / Week
15.81
Growth Score
1.6 / 100
Follower Ratio
500.1×
Engagement
1.26%
Yes. WHO Magazine carries the blue verified badge on Instagram.
A sponsored post from WHO Magazine is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
