Australia’s oldest & most-visited gallery, on Wurundjeri Woi Wurrung Country. NGV International & NGV Australia open 10am-5pm daily, share to
Followers
548.5K
Following
4K
Total Posts
Engagement Rate
0.47%
Avg Likes
2,541
Avg Comments
Reaching 548.5K followers on Instagram, National Gallery of Victoria is a verified Lifestyle brand based in Australia. The account has published 8,134 posts, currently less than one post a week. Typical posts draw 2,541 likes and 29 comments, putting engagement at 0.47%.
Tracked in the InstME index, Ngvmelbourne is a Lifestyle account with 548.5K followers and a back catalogue of 8,134 posts.
Ngvmelbourne records a 0.47% engagement rate, in the bottom quarter (median: 2.99%) for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
At one comment per 87 likes, the ratio points to an audience that mostly engages through likes.
On average Ngvmelbourne's video content earns 138.4K views, roughly 25% of the follower base per post.
In recent weeks Ngvmelbourne has kept to less than one post per week.
Ngvmelbourne scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Ngvmelbourne keeps its following list short (3,960) relative to 548.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,600
Based on 548.5K followers and a 0.47% engagement rate, a single sponsored post by Ngvmelbourne is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ngvmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 2.99% |
| Average likes | 2,541 | 7,188 |
| Average comments | 29 | 111 |
| Posts per week | 0.82 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ngvmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.47% | 0.7% |
| Average likes | 2,541 | 1,539 |
| Average comments | 29 | 38 |
| Posts per week | 0.82 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
National Gallery of Victoria is a verified lifestyle brand based in Australia on Instagram, with 548.5K followers.
National Gallery of Victoria posts on Instagram as @ngvmelbourne.
National Gallery of Victoria has 548,483 followers on Instagram (548.5K) as of Jul 12, 2026.
National Gallery of Victoria's engagement rate is 0.47%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by National Gallery of Victoria average 2,541 likes and 29 comments.
National Gallery of Victoria posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of National Gallery of Victoria's followers are low-quality or inactive, giving an audience-quality score of 100/100.
National Gallery of Victoria is registered as a business account on Instagram and is verified.
8,134
29
Avg Views
138,428
Posts / Week
0.82
Growth Score
9.4 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
43.99%
National Gallery of Victoria is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 8,134 posts.
National Gallery of Victoria's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Gallery of Victoria carries the blue verified badge on Instagram.
A sponsored post from National Gallery of Victoria is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
