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Outreach This Creator For FreeMichelle Lu is a Lifestyle creator based in Australia, with 300.5K followers on Instagram. To date Michelle Lu has posted 369 times, currently less than one post a week. Posts average 114,806 likes and 189 comments, an engagement rate of 38.27%.
With 300.5K followers across 369 posts, Sweet_essence_ is one of the Lifestyle accounts tracked in the InstME index.
Sweet_essence_ records a 38.27% engagement rate, in the top quarter (median: 2.99%) for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 607 likes on average, an audience that mostly engages through likes.
Sweet_essence_ currently publishes less than one post per week.
InstME's checks rate Sweet_essence_'s audience 70/100, flagging roughly 25% as low-quality or inactive, a solid result.
Sweet_essence_ keeps its following list short (567) relative to 300.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,200–$7,800
Based on 300.5K followers and a 38.27% engagement rate, a single sponsored post by Sweet_essence_ is worth an estimated $4,200–$7,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sweet_essence_ | Cohort median |
|---|---|---|
| Engagement rate | 38.27% | 2.99% |
| Average likes | 114,806 | 7,188 |
| Average comments | 189 | 111 |
| Posts per week | 0.07 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sweet_essence_ | Cohort median |
|---|---|---|
| Engagement rate | 38.27% | 0.7% |
| Average likes | 114,806 | 1,539 |
| Average comments | 189 | 38 |
| Posts per week | 0.07 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Michelle Lu is a lifestyle creator based in Australia on Instagram, with 300.5K followers.
Michelle Lu posts on Instagram as @sweet_essence_.
Michelle Lu has 300,488 followers on Instagram (300.5K) as of Sep 14, 2026.
Michelle Lu's engagement rate is 38.27%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Michelle Lu average 114,806 likes and 189 comments.
Michelle Lu posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Michelle Lu's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Michelle Lu is registered as a creator account on Instagram.
Michelle Lu is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 369 posts.
Avg Comments
189
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.64%
Michelle Lu's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Michelle Lu is estimated at $4,200 to $7,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
