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Outreach This Creator For FreeMichelle Lu is a Lifestyle creator based in Australia, with 300.5K followers on Instagram. To date Michelle Lu has posted 369 times, currently less than one post a week. Posts average 114,806 likes and 189 comments, an engagement rate of 38.27%.
With 300.5K followers across 369 posts, Sweet_essence_ is one of the Lifestyle accounts tracked in the InstME index.
Sweet_essence_ records a 38.27% engagement rate, in the top quarter (median: 2.99%) for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 607 likes on average, an audience that mostly engages through likes.
Sweet_essence_ currently publishes less than one post per week.
InstME's checks rate Sweet_essence_'s audience 70/100, flagging roughly 25% as low-quality or inactive, a solid result.
Sweet_essence_ keeps its following list short (567) relative to 300.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,200–$7,800
Based on 300.5K followers and a 38.27% engagement rate, a single sponsored post by Sweet_essence_ is worth an estimated $4,200–$7,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sweet_essence_ | Cohort median |
|---|---|---|
| Engagement rate | 38.27% | 2.99% |
| Average likes | 114,806 | 7,188 |
| Average comments | 189 | 111 |
| Posts per week | 0.07 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sweet_essence_ | Cohort median |
|---|---|---|
| Engagement rate | 38.27% | 0.7% |
| Average likes | 114,806 | 1,539 |
| Average comments | 189 | 38 |
| Posts per week | 0.07 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Michelle Lu is a lifestyle creator based in Australia on Instagram, with 300.5K followers.
Michelle Lu posts on Instagram as @sweet_essence_.
Michelle Lu has 300,488 followers on Instagram (300.5K) as of Sep 14, 2026.
Michelle Lu's engagement rate is 38.27%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Michelle Lu average 114,806 likes and 189 comments.
Michelle Lu posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Michelle Lu's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Total Posts
369
Avg Comments
189
Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.64%
Michelle Lu is registered as a creator account on Instagram.
Michelle Lu is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 369 posts.
Michelle Lu's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Michelle Lu is estimated at $4,200 to $7,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
