Our Guides. Your Stories. Plan your trip → shop.lonelyplanet.com Let us do it for you →
Followers
3.4M
Following
692
Total Posts
Engagement Rate
0.08%
Avg Likes
2,554
Avg Comments
Lonely Planet is a verified Travel brand based in India. The account has built 3.4M followers on Instagram. Lonely Planet has shared 5,979 posts to date, currently around 3 posts a week. Engagement runs at 0.08%, or about 2,554 likes and 62 comments per post.
Lonelyplanet is a Travel account whose 5,979 posts have grown a following of 3.4M on Instagram.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Lonelyplanet's 0.08% engagement rate is in the bottom quarter (median: 0.74%).
Roughly one in 41 likes comes with a comment, a healthy amount of conversation.
Video content from Lonelyplanet draws about 39.2K views.
Lately Lonelyplanet has been publishing about 3 posts per week.
With 3.4M followers but only 692 accounts followed back, Lonelyplanet shows the ratio of a well-established account.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.4M followers and a 0.08% engagement rate, a single sponsored post by Lonelyplanet is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Lonelyplanet | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.74% |
| Average likes | 2,554 | 15,822 |
| Average comments | 62 | 167 |
| Posts per week | 3.12 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lonelyplanet | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.97% |
| Average likes | 2,554 | 33,444 |
| Average comments | 62 | 257 |
| Posts per week | 3.12 | 1.67 |
Median values from 184 accounts in India with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Mar 29, 2026
Lonely Planet is a verified travel brand based in India on Instagram, with 3.4M followers.
Lonely Planet posts on Instagram as @lonelyplanet.
Lonely Planet has 3,391,006 followers on Instagram (3.4M) as of Mar 29, 2026.
Lonely Planet's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Lonely Planet average 2,554 likes and 62 comments.
Lonely Planet posts about 3 times per week on average.
Lonely Planet is registered as a business account on Instagram and is verified.
Lonely Planet is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 5,979 posts.
Lonely Planet's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,979
62
Avg Views
39,165
Posts / Week
3.12
Growth Score
1.6 / 100
3.4M
Engagement
0.03%
Yes. Lonely Planet carries the blue verified badge on Instagram.
A sponsored post from Lonely Planet is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
