Followers
16.9K
Following
2.3K
Total Posts
Engagement Rate
1.92%
Avg Likes
302
Avg Comments
Laura Yard is a Beauty brand. The account has built 16.9K followers on Instagram. Its posts sit across beauty and music. The account has published 69 posts, currently less than one post a week. Posts average 302 likes and 21 comments, an engagement rate of 1.92%.
Laurayard has built an audience of 16.9K followers on Instagram over 69 posts as a Beauty account.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Laurayard's 1.92% engagement rate comes in above the median of 0.57%.
One comment lands for every 14 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$110–$210
Based on 16.9K followers and a 1.92% engagement rate, a single sponsored post by Laurayard is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
| Metric | Laurayard | Cohort median |
|---|---|---|
| Engagement rate | 1.92% | 0.57% |
| Average likes | 302 | 134 |
| Average comments | 21 | 12 |
| Posts per week | 0.51 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Laura Yard is a beauty brand on Instagram, with 16.9K followers.
Laura Yard posts on Instagram as @laurayard.
Laura Yard has 16,891 followers on Instagram (16.9K) as of Jul 12, 2026.
Laura Yard's engagement rate is 1.92%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Laura Yard average 302 likes and 21 comments.
Laura Yard posts less than once a week on average.
Laura Yard is registered as a business account on Instagram.
Laura Yard is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 69 posts.
A sponsored post from Laura Yard is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
69
21
Posts / Week
0.51
Growth Score
38.4 / 100
Follower Ratio
7.2×
Engagement
9.05%
