clear skin starts here. dermatologist-developed, acne-safe skincare. by @lilireinhart at + new: soft slip priming milk ☁️✨
Followers
50.4K
Following
451
Total Posts
Engagement Rate
1.57%
Avg Likes
780
Avg Comments
On Instagram, Personal Day is a verified Beauty brand with an audience of 50.4K. Its posts sit across beauty and art. Personal Day has shared 432 posts to date, currently less than one post a week. Typical posts draw 780 likes and 13 comments, putting engagement at 1.57%.
On Instagram, Personalday runs a Beauty account that has published 432 posts and gathered 50.4K followers.
For Beauty accounts with 10K–100K followers, Personalday's 1.57% engagement rate is above the median of 0.57%, a read from 5,414 accounts in the InstME index.
Followers leave about one comment for every 62 likes, an audience that mostly engages through likes.
Video posts average 12.6K views, reaching roughly 25% of Personalday's follower base per post.
Personalday's recent cadence works out to less than one post per week.
InstME's checks rate Personalday's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Personalday follows only 451 accounts while being followed by 50.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$280–$510
Based on 50.4K followers and a 1.57% engagement rate, a single sponsored post by Personalday is worth an estimated $280–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Personalday | Cohort median |
|---|---|---|
| Engagement rate | 1.57% | 0.57% |
| Average likes | 780 | 134 |
| Average comments | 13 | 12 |
| Posts per week | 0.81 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Personal Day is a verified beauty brand on Instagram, with 50.4K followers.
Personal Day posts on Instagram as @personalday.
Personal Day has 50,435 followers on Instagram (50.4K) as of Jul 16, 2026.
Personal Day's engagement rate is 1.57%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Personal Day average 780 likes and 13 comments.
Personal Day posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Personal Day's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Personal Day is registered as a business account on Instagram and is verified.
Personal Day is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 432 posts.
432
13
Avg Views
12,618
Posts / Week
0.81
Growth Score
31.4 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
Engagement
0.23%
Alexis Parcells | NYC + NJ Plastic Surgeon
@alexisparcellsmd
Followers
149.2K
Engagement
0.94%
Yes. Personal Day carries the blue verified badge on Instagram.
A sponsored post from Personal Day is estimated at $280 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
