Kitkat is a verified Food brand, with 1.2M followers on Instagram. To date Kitkat has posted 1,279 times, currently less than one post a week. Engagement runs at 1.18%, or about 13,563 likes and 320 comments per post.
Kitkat operates a Food account on Instagram, pairing 1.2M followers with 1,279 posts.
Against 352 Food accounts with over 1M followers in the InstME index, Kitkat's 1.18% engagement rate lands above the median of 0.98%.
The like-to-comment split is roughly 42 to one, indicating a healthy amount of conversation.
Kitkat currently publishes less than one post per week.
Kitkat keeps its following list short (66) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,800–$9,000
Based on 1.2M followers and a 1.18% engagement rate, a single sponsored post by Kitkat is worth an estimated $4,800–$9,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Kitkat | Cohort median |
|---|---|---|
| Engagement rate | 1.18% | 0.98% |
| Average likes | 13,563 | 18,542 |
| Average comments | 320 | 332 |
| Posts per week | 0.31 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kitkat is a verified food brand on Instagram, with 1.2M followers.
Kitkat has 1,174,175 followers on Instagram (1.2M) as of Jul 15, 2026.
Kitkat's engagement rate is 1.18%, calculated from average likes and comments per post relative to followers. That is above the median of 0.98% for Food accounts with over 1M followers in the InstME index.
Posts by Kitkat average 13,563 likes and 320 comments.
Kitkat posts less than once a week on average.
Kitkat is registered as a business account on Instagram and is verified.
Kitkat is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,279 posts.
Yes. Kitkat carries the blue verified badge on Instagram.
Total Posts
1,279
Avg Comments
320
Engagement
3.67%
A sponsored post from Kitkat is estimated at $4,800 to $9,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
