Reaching 3.2M followers on Instagram, Nigella is a verified Instagram creator. The account has published 8,434 posts, currently around 10 posts a week. Posts average 1,739 likes and 20 comments, an engagement rate of 0.06%.
Nigellalawson operates a creator account on Instagram, pairing 3.2M followers with 8,434 posts.
Posts by Nigellalawson tend to gather 1,739 likes and 20 comments, about one interaction per 1,798 followers.
At one comment per 86 likes, the ratio points to an audience that mostly engages through likes.
Nigellalawson keeps a posting cadence of about 10 posts per week, more than one per day.
InstME's audience-quality checks score Nigellalawson at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Nigellalawson keeps its following list short (1,421) relative to 3.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.2M followers and a 0.06% engagement rate, a single sponsored post by Nigellalawson is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nigellalawson | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 1,739 | 25,711 |
| Average comments | 20 | 376 |
| Posts per week | 10.19 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Nigella is a verified Instagram creator on Instagram, with 3.2M followers.
Nigella posts on Instagram as @nigellalawson.
Nigella has 3,163,039 followers on Instagram (3.2M) as of Jul 11, 2026.
Nigella's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Nigella average 1,739 likes and 20 comments.
Nigella posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 10% of Nigella's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Nigella is registered as a creator account on Instagram and is verified.
Total Posts
8,434
Avg Comments
20
Engagement
0.89%
Yes. Nigella carries the blue verified badge on Instagram.
A sponsored post from Nigella is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
