My eating updates, and other occasions of joy... (And for press/work enquiries, please go to https://www.nigella.com/contact for email address)
Reaching 3.2M followers on Instagram, Nigella is a verified Instagram creator. The account has published 8,434 posts, currently around 10 posts a week. Posts average 1,739 likes and 20 comments, an engagement rate of 0.06%.
Nigellalawson operates a creator account on Instagram, pairing 3.2M followers with 8,434 posts.
Posts by Nigellalawson tend to gather 1,739 likes and 20 comments, about one interaction per 1,798 followers.
At one comment per 86 likes, the ratio points to an audience that mostly engages through likes.
Nigellalawson keeps a posting cadence of about 10 posts per week, more than one per day.
Nigellalawson keeps its following list short (1,421) relative to 3.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.2M followers and a 0.06% engagement rate, a single sponsored post by Nigellalawson is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Nigellalawson | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 1,739 | 25,711 |
| Average comments | 20 | 376 |
| Posts per week | 10.19 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Nigella is a verified Instagram creator on Instagram, with 3.2M followers.
Nigella posts on Instagram as @nigellalawson.
Nigella has 3,163,039 followers on Instagram (3.2M) as of Jul 11, 2026.
Nigella's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Nigella average 1,739 likes and 20 comments.
Nigella posts about 10 times per week on average.
Nigella is registered as a creator account on Instagram and is verified.
Yes. Nigella carries the blue verified badge on Instagram.
A sponsored post from Nigella is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
20
Engagement
0.71%
