The Professional Luxury hair care since 1964. You dare, We care. Enter into the Kérastase world 👇
Followers
3.5M
Following
2.2K
Total Posts
Engagement Rate
0.09%
Avg Likes
2,978
Avg Comments
Kérastase runs a verified Beauty brand account based in France with 3.5M followers on Instagram. Content spans beauty and tech. The account has published 452 posts, currently around 8 posts a week. Posts average 2,978 likes and 84 comments, an engagement rate of 0.09%.
Kerastase_official is a Beauty account on Instagram with 3.5M followers and 452 published posts.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Kerastase_official's 0.09% engagement rate is below the median of 0.32%.
One comment lands for every 35 likes, which reads as a healthy amount of conversation.
Posting frequency for Kerastase_official sits at about 8 posts per week, more than one per day.
With 3.5M followers but only 2,174 accounts followed back, Kerastase_official shows the ratio of a well-established account.
Estimated sponsored-post value
$12,000–$23,000
Based on 3.5M followers and a 0.09% engagement rate, a single sponsored post by Kerastase_official is worth an estimated $12,000–$23,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Kerastase_official | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.32% |
| Average likes | 2,978 | 6,917 |
| Average comments | 84 | 196 |
| Posts per week | 7.64 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kerastase_official | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.56% |
| Average likes | 2,978 | 14,833 |
| Average comments | 84 | 158 |
| Posts per week | 7.64 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kérastase is a verified beauty brand based in France on Instagram, with 3.5M followers.
Kérastase posts on Instagram as @kerastase_official.
Kérastase has 3,500,880 followers on Instagram (3.5M) as of Jul 15, 2026.
Kérastase's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Kérastase average 2,978 likes and 84 comments.
Kérastase posts about 8 times per week on average.
Kérastase is registered as a business account on Instagram and is verified.
Kérastase is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 452 posts.
Kérastase's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
452
84
Posts / Week
7.64
Growth Score
1.8 / 100
Follower Ratio
1610.3×
Engagement
0.08%
Yes. Kérastase carries the blue verified badge on Instagram.
A sponsored post from Kérastase is estimated at $12,000 to $23,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
