Beauty from the vine. Effective and Clean. Natural derived ingredients. Founded by @mathildethomas.
Followers
1.7M
Following
159
Total Posts
Engagement Rate
0.22%
Avg Likes
1,862
Avg Comments
Caudalie is a verified Beauty brand based in France, with 1.7M followers on Instagram. To date Caudalie has posted 2,298 times, currently around 4 posts a week. Engagement runs at 0.22%, or about 1,862 likes and 1,740 comments per post.
Tracked in the InstME index, Caudalie is a Beauty account with 1.7M followers and a back catalogue of 2,298 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Caudalie's 0.22% engagement rate lands below the median of 0.32%.
For roughly every 1 likes there is one comment, an unusually discussion-heavy audience.
Caudalie's recent cadence works out to about 4 posts per week.
Caudalie keeps its following list short (159) relative to 1.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,800–$11,000
Based on 1.7M followers and a 0.22% engagement rate, a single sponsored post by Caudalie is worth an estimated $5,800–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Caudalie | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.32% |
| Average likes | 1,862 | 6,917 |
| Average comments | 1,740 | 196 |
| Posts per week | 4 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Caudalie | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.56% |
| Average likes | 1,862 | 14,833 |
| Average comments | 1,740 | 158 |
| Posts per week | 4 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Caudalie is a verified beauty brand based in France on Instagram, with 1.7M followers.
Caudalie has 1,657,937 followers on Instagram (1.7M) as of Jul 9, 2026.
Caudalie's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Caudalie average 1,862 likes and 1,740 comments.
Caudalie posts about 4 times per week on average.
Caudalie is registered as a business account on Instagram and is verified.
Caudalie is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,298 posts.
Caudalie's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Caudalie carries the blue verified badge on Instagram.
2,298
1,740
Posts / Week
4
Growth Score
4.4 / 100
Follower Ratio
10427.3×
Engagement
0.09%
A sponsored post from Caudalie is estimated at $5,800 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
