The Parisian alchemist of beauty since 1828.
Outreach This Creator For FreeFollowers
2.4M
Following
20
Total Posts
Engagement Rate
0.19%
Avg Likes
4,539
Avg Comments
Guerlain is a verified Beauty brand on Instagram based in France, tracked in the InstME index with 2.4M followers. Its posts sit across beauty and tech. Guerlain has shared 2,703 posts to date, currently around 11 posts a week. Engagement runs at 0.19%, or about 4,539 likes and 73 comments per post.
Guerlain is a Beauty account whose 2,703 posts have grown a following of 2.4M on Instagram.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Guerlain's 0.19% engagement rate is below the median of 0.32%.
Followers weigh in with a comment about every 62 likes, an audience that mostly engages through likes.
Recent posting activity averages about 11 posts per week, more than one per day.
With 2.4M followers but only 20 accounts followed back, Guerlain shows the ratio of a well-established account.
Estimated sponsored-post value
$8,500–$16,000
Based on 2.4M followers and a 0.19% engagement rate, a single sponsored post by Guerlain is worth an estimated $8,500–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Guerlain | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.32% |
| Average likes | 4,539 | 6,917 |
| Average comments | 73 | 196 |
| Posts per week | 11.39 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Guerlain | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.56% |
| Average likes | 4,539 | 14,833 |
| Average comments | 73 | 158 |
| Posts per week | 11.39 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Guerlain is a verified beauty brand based in France on Instagram, with 2.4M followers.
Guerlain has 2,428,933 followers on Instagram (2.4M) as of Jul 15, 2026.
Guerlain's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Guerlain average 4,539 likes and 73 comments.
Guerlain posts about 11 times per week on average.
Guerlain is registered as a business account on Instagram and is verified.
Guerlain is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 2,703 posts.
Guerlain's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Guerlain carries the blue verified badge on Instagram.
2,703
73
Posts / Week
11.39
Growth Score
3.8 / 100
Follower Ratio
121446.6×
Engagement
0.09%
A sponsored post from Guerlain is estimated at $8,500 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
