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Followers
3.3M
Following
2.9K
Total Posts
Engagement Rate
0.02%
Avg Likes
747
Avg Comments
Ipsy is a verified Beauty brand on Instagram, tracked in the InstME index with 3.3M followers. Its posts sit across beauty and automotive. Ipsy has shared 15,814 posts to date, currently around 12 posts a week. Typical posts draw 747 likes and 69 comments, putting engagement at 0.02%.
Ipsy has built an audience of 3.3M followers on Instagram over 15,814 posts as a Beauty account.
Among 361 Beauty accounts with over 1M followers in the InstME index, Ipsy's 0.02% engagement rate comes in in the bottom quarter (median: 0.32%).
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Ipsy maintains a rhythm of about 12 posts per week, more than one per day.
The account follows just 2,932 others against 3.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.3M followers and a 0.02% engagement rate, a single sponsored post by Ipsy is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Ipsy | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 747 | 6,917 |
| Average comments | 69 | 196 |
| Posts per week | 11.84 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Ipsy is a verified beauty brand on Instagram, with 3.3M followers.
Ipsy has 3,331,027 followers on Instagram (3.3M) as of Apr 27, 2026.
Ipsy's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Ipsy average 747 likes and 69 comments.
Ipsy posts about 12 times per week on average.
Ipsy is registered as a business account on Instagram and is verified.
Ipsy is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 15,814 posts.
Yes. Ipsy carries the blue verified badge on Instagram.
A sponsored post from Ipsy is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
15,814
69
Posts / Week
11.84
Growth Score
0.4 / 100
Follower Ratio
1136.1×
Engagement
3.53%
