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likeshop.me/ipsyFollowers
3.3M
Following
2.9K
Total Posts
Engagement Rate
0.02%
Avg Likes
747
Avg Comments
Ipsy has built an audience of 3.3M followers on Instagram over 15,814 posts as a Beauty account.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Ipsy's 0.02% engagement rate is in the bottom quarter (median: 0.44%).
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 12 posts per week — more than one per day.
The account follows just 2,932 others against 3.3M followers — a ratio typical of established creators and brands.
| Metric | Ipsy | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.44% |
| Average likes | 747 | 10,836 |
| Average comments | 69 | 288 |
| Posts per week | 11.84 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 27, 2026
Ipsy has 3,331,027 followers on Instagram (3.3M) as of Apr 27, 2026.
Ipsy's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Ipsy average 747 likes and 69 comments.
Ipsy posts about 12 times per week on average.
Ipsy is registered as a business account on Instagram and is verified.
15,814
69
Avg Views
0
Posts / Week
11.84
Growth Score
0.4 / 100
Engagement
1.47%
