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Followers
1.3M
Following
595
Total Posts
Engagement Rate
0.14%
Avg Likes
1,840
Avg Comments
On Instagram, IKEA UK is a verified Home & DIY brand with an audience of 1.3M. Content spans home & diy and parenting. To date IKEA UK has posted 3,292 times, currently around 4 posts a week. Typical posts draw 1,840 likes and 26 comments, putting engagement at 0.14%.
Ikeauk's Instagram presence spans 3,292 posts and 1.3M followers, profiling it as a Home & DIY account.
For Home & DIY accounts with over 1M followers, Ikeauk's 0.14% engagement rate is below the median of 0.38%, a read from 110 accounts in the InstME index.
The audience comments once per 71 likes on average, an audience that mostly engages through likes.
Ikeauk keeps a posting cadence of about 4 posts per week.
Quality checks give Ikeauk 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Ikeauk follows only 595 accounts while being followed by 1.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,600–$8,500
Based on 1.3M followers and a 0.14% engagement rate, a single sponsored post by Ikeauk is worth an estimated $4,600–$8,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ikeauk | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.38% |
| Average likes | 1,840 | 13,700 |
| Average comments | 26 | 139 |
| Posts per week | 4.2 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
IKEA UK is a verified home & diy brand on Instagram, with 1.3M followers.
IKEA UK posts on Instagram as @ikeauk.
IKEA UK has 1,310,697 followers on Instagram (1.3M) as of Jul 9, 2026.
IKEA UK's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by IKEA UK average 1,840 likes and 26 comments.
IKEA UK posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of IKEA UK's followers are low-quality or inactive, giving an audience-quality score of 100/100.
IKEA UK is registered as a business account on Instagram and is verified.
IKEA UK is categorized as a home & diy and parenting account in the InstME index, based on the profile's bio and Instagram category across 3,292 posts.
3,292
26
Posts / Week
4.2
Growth Score
2.8 / 100
Audience Score
100 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Parenting
Engagement
5.2%
Yes. IKEA UK carries the blue verified badge on Instagram.
A sponsored post from IKEA UK is estimated at $4,600 to $8,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
