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Followers
2.4M
Following
6.5K
Total Posts
Engagement Rate
0.02%
Avg Likes
388
Avg Comments
On Instagram, Iherb is a verified Travel brand with an audience of 2.4M. Content spans travel and health. The account has published 7,905 posts, currently less than one post a week. Engagement runs at 0.02%, or about 388 likes and 129 comments per post.
On Instagram, Iherb runs a Travel account that has published 7,905 posts and gathered 2.4M followers.
For Travel accounts with over 1M followers, Iherb's 0.02% engagement rate is in the bottom quarter (median: 0.74%), a read from 165 accounts in the InstME index.
At one comment per 3 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Iherb has published less than one post per week.
InstME's audience-quality checks score Iherb at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Iherb follows only 6,469 accounts while being followed by 2.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$8,300–$16,000
Based on 2.4M followers and a 0.02% engagement rate, a single sponsored post by Iherb is worth an estimated $8,300–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Iherb | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.74% |
| Average likes | 388 | 15,822 |
| Average comments | 129 | 167 |
| Posts per week | 0.2 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Iherb is a verified travel brand on Instagram, with 2.4M followers.
Iherb has 2,384,852 followers on Instagram (2.4M) as of Apr 23, 2026.
Iherb's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Iherb average 388 likes and 129 comments.
Iherb posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Iherb's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Iherb is registered as a business account on Instagram and is verified.
Iherb is categorized as a travel and health account in the InstME index, based on the profile's bio and Instagram category across 7,905 posts.
Yes. Iherb carries the blue verified badge on Instagram.
7,905
129
Posts / Week
0.2
Growth Score
0.4 / 100
Audience Score
88 / 100
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Health
Engagement
2.11%
A sponsored post from Iherb is estimated at $8,300 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
