clean, cruelty-free, tox audited 🦋 available at @target, , and honest.com
Followers
1M
Following
287
Total Posts
Engagement Rate
0.02%
Avg Likes
195
Avg Comments
Honest is a verified business account on Instagram, tracked in the InstME index with 1M followers. To date Honest has posted 5,682 times, currently less than one post a week. Posts average 195 likes and 34 comments, an engagement rate of 0.02%.
As a business account, Honest reaches 1M followers on Instagram across 5,682 published posts.
Across recent posts, Honest picks up 195 likes and 34 comments on average, one interaction per 4,569 followers.
The comment-to-like ratio works out to one comment per 6 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 287 others against 1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,700–$6,800
Based on 1M followers and a 0.02% engagement rate, a single sponsored post by Honest is worth an estimated $3,700–$6,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Honest | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 195 | 25,711 |
| Average comments | 34 | 376 |
| Posts per week | 0.42 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
Honest is a verified Instagram brand on Instagram, with 1M followers.
Honest has 1,048,093 followers on Instagram (1M) as of Apr 23, 2026.
Honest's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Honest average 195 likes and 34 comments.
Honest posts less than once a week on average.
Honest is registered as a business account on Instagram and is verified.
Yes. Honest carries the blue verified badge on Instagram.
A sponsored post from Honest is estimated at $3,700 to $6,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,682
34
Posts / Week
0.42
Growth Score
0.4 / 100
Follower Ratio
3651.9×
Engagement
8.22%
