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Followers
3.8M
Following
2.7K
Total Posts
Engagement Rate
0.05%
Avg Likes
1,980
Avg Comments
Homegoods runs a verified business account account with 3.8M followers on Instagram. The account has published 3,409 posts, currently around 7 posts a week. Typical posts draw 1,980 likes and 25 comments, putting engagement at 0.05%.
The business account Homegoods has posted 3,409 times on Instagram and drawn 3.8M followers.
Across recent posts, Homegoods picks up 1,980 likes and 25 comments on average, one interaction per 1,880 followers.
Followers weigh in with a comment about every 80 likes, an audience that mostly engages through likes.
Homegoods maintains a rhythm of about 7 posts per week, more than one per day.
Audience-quality analysis puts Homegoods at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 2,739 others against 3.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$13,000–$24,000
Based on 3.8M followers and a 0.05% engagement rate, a single sponsored post by Homegoods is worth an estimated $13,000–$24,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Homegoods | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.02% |
| Average likes | 1,980 | 25,711 |
| Average comments | 25 | 376 |
| Posts per week | 7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Homegoods is a verified Instagram brand on Instagram, with 3.8M followers.
Homegoods has 3,767,865 followers on Instagram (3.8M) as of Jul 15, 2026.
Homegoods's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Homegoods average 1,980 likes and 25 comments.
Homegoods posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 10% of Homegoods's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Homegoods is registered as a business account on Instagram and is verified.
Yes. Homegoods carries the blue verified badge on Instagram.
A sponsored post from Homegoods is estimated at $13,000 to $24,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,409
25
Posts / Week
7
Growth Score
1 / 100
Audience Score
88 / 100
Engagement
0.27%
