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Followers
135.2K
Following
230
Total Posts
Engagement Rate
2.24%
Avg Likes
2,999
Avg Comments
Home52 is a verified Home & DIY brand, with 135.2K followers on Instagram. Its posts sit across home & diy and food. To date Home52 has posted 2,715 times, currently around 2 posts a week. Posts average 2,999 likes and 34 comments, an engagement rate of 2.24%.
Home52 operates a Home & DIY account on Instagram, pairing 135.2K followers with 2,715 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Home52's 2.24% engagement rate lands in the top quarter (median: 0.63%).
The audience comments once per 88 likes on average, an audience that mostly engages through likes.
In recent weeks Home52 has kept to about one post per week.
Quality checks give Home52 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Home52 keeps its following list short (230) relative to 135.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,000
Based on 135.2K followers and a 2.24% engagement rate, a single sponsored post by Home52 is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Home52 | Cohort median |
|---|---|---|
| Engagement rate | 2.24% | 0.63% |
| Average likes | 2,999 | 1,415 |
| Average comments | 34 | 30 |
| Posts per week | 1.68 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Home52 is a verified home & diy brand on Instagram, with 135.2K followers.
Home52 has 135,211 followers on Instagram (135.2K) as of Apr 23, 2026.
Home52's engagement rate is 2.24%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Home52 average 2,999 likes and 34 comments.
Home52 posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Home52's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Home52 is registered as a business account on Instagram and is verified.
Home52 is categorized as a home & diy and food account in the InstME index, based on the profile's bio and Instagram category across 2,715 posts.
Yes. Home52 carries the blue verified badge on Instagram.
2,715
34
Posts / Week
1.68
Growth Score
44.8 / 100
ER Rank
Top 35%
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Food
Engagement
0.34%
A sponsored post from Home52 is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
