Eat thoughtfully, live joyfully.🍴#f52community Hit the link below to get the recipes and shop our feed. ⤵︎
Followers
3.7M
Following
2K
Total Posts
Engagement Rate
0.1%
Avg Likes
3,205
Avg Comments
Food52 is a verified Food brand. The account has built 3.7M followers on Instagram. Content spans food and home & diy. Food52 has shared 18,428 posts to date, currently around 8 posts a week. Typical posts draw 3,205 likes and 420 comments, putting engagement at 0.1%.
Food52 is a Food account whose 18,428 posts have grown a following of 3.7M on Instagram.
Compared with 352 other Food accounts with over 1M followers in the InstME index, Food52's 0.1% engagement rate is in the bottom quarter (median: 0.98%).
One comment lands for every 8 likes, which reads as an unusually discussion-heavy audience.
Food52 maintains a rhythm of about 8 posts per week, more than one per day.
With 3.7M followers but only 1,972 accounts followed back, Food52 shows the ratio of a well-established account.
Estimated sponsored-post value
$13,000–$24,000
Based on 3.7M followers and a 0.1% engagement rate, a single sponsored post by Food52 is worth an estimated $13,000–$24,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Food52 | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.98% |
| Average likes | 3,205 | 18,542 |
| Average comments | 420 | 332 |
| Posts per week | 8.4 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: May 28, 2026
Food52 is a verified food brand on Instagram, with 3.7M followers.
Food52 has 3,710,828 followers on Instagram (3.7M) as of May 28, 2026.
Food52's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Food52 average 3,205 likes and 420 comments.
Food52 posts about 8 times per week on average.
Food52 is registered as a business account on Instagram and is verified.
Food52 is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 18,428 posts.
Yes. Food52 carries the blue verified badge on Instagram.
A sponsored post from Food52 is estimated at $13,000 to $24,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
18,428
420
Posts / Week
8.4
Growth Score
2 / 100
Follower Ratio
1881.8×
4.7M
Engagement
0.94%
