Eat thoughtfully, live joyfully.🍴#f52community Hit the link below to get the recipes and shop our feed. ⤵︎
Food52 is a verified Food brand. The account has built 3.8M followers on Instagram. Content spans food and home & diy. Food52 has shared 18,529 posts to date, currently around 12 posts a week. Typical posts draw 5,715 likes and 417 comments, putting engagement at 0.16%.
Food52 is a Food account whose 18,529 posts have grown a following of 3.8M on Instagram.
Compared with 352 other Food accounts with over 1M followers in the InstME index, Food52's 0.16% engagement rate is in the bottom quarter (median: 0.98%).
One comment lands for every 14 likes, which reads as an unusually discussion-heavy audience.
Food52 maintains a rhythm of about 12 posts per week, more than one per day.
With 3.8M followers but only 1,973 accounts followed back, Food52 shows the ratio of a well-established account.
Estimated sponsored-post value
$13,000–$24,000
Based on 3.8M followers and a 0.16% engagement rate, a single sponsored post by Food52 is worth an estimated $13,000–$24,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Food52 | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.98% |
| Average likes | 5,715 | 18,542 |
| Average comments | 417 | 332 |
| Posts per week | 12 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Food52 is a verified food brand on Instagram, with 3.8M followers.
Food52 has 3,753,439 followers on Instagram (3.8M) as of Sep 6, 2026.
Food52's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Food52 average 5,715 likes and 417 comments.
Food52 posts about 12 times per week on average.
Food52 is registered as a business account on Instagram and is verified.
Food52 is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 18,529 posts.
Yes. Food52 carries the blue verified badge on Instagram.
A sponsored post from Food52 is estimated at $13,000 to $24,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
18,529
Avg Comments
417
Engagement
0.35%
