Hims is on a mission to help the world feel great through the power of better health. Hair loss, sexual health, mental health — explore at the link👇
Followers
264.8K
Following
509
Total Posts
Engagement Rate
0.14%
Avg Likes
355
Avg Comments
Hims is a verified Beauty brand based in United States. The account has built 264.8K followers on Instagram. The account posts mainly around beauty and health topics. Hims has shared 2,765 posts to date, currently around 5 posts a week. Engagement runs at 0.14%, or about 355 likes and 8 comments per post.
The Beauty account Hims has posted 2,765 times on Instagram and drawn 264.8K followers.
Hims's 0.14% engagement rate is below the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 42 likes, pointing to a healthy amount of conversation.
Hims's output runs to about 5 posts per week.
The account follows just 509 others against 264.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$930–$1,700
Based on 264.8K followers and a 0.14% engagement rate, a single sponsored post by Hims is worth an estimated $930–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Hims | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.47% |
| Average likes | 355 | 1,059 |
| Average comments | 8 | 46 |
| Posts per week | 4.97 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hims | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.44% |
| Average likes | 355 | 978 |
| Average comments | 8 | 55 |
| Posts per week | 4.97 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hims is a verified beauty brand based in United States on Instagram, with 264.8K followers.
Hims has 264,750 followers on Instagram (264.8K) as of Jul 15, 2026.
Hims's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Hims average 355 likes and 8 comments.
Hims posts about 5 times per week on average.
Hims is registered as a business account on Instagram and is verified.
Hims is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 2,765 posts.
Hims's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hims carries the blue verified badge on Instagram.
2,765
8
Posts / Week
4.97
Growth Score
2.8 / 100
Follower Ratio
520.1×
Engagement
3.87%
A sponsored post from Hims is estimated at $930 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
