a family living in a 300 year old home restoring antique furniture 🍂✨ standard delivery: upto 21 days country living 🌾
Followers
25.3K
Following
7.1K
Total Posts
Engagement Rate
0.18%
Avg Likes
45
Avg Comments
Reaching 25.3K followers on Instagram, Smudge is a verified Home & DIY brand based in United Kingdom. The account posts mainly around home & diy and parenting topics. To date Smudge has posted 1,429 times, currently less than one post a week. Engagement runs at 0.18%, or about 45 likes and 1 comments per post.
On Instagram, Hellosmudgeonline runs a Home & DIY account that has published 1,429 posts and gathered 25.3K followers.
Hellosmudgeonline has an engagement rate of 0.18%, which is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
For roughly every 38 likes there is one comment, a healthy amount of conversation.
Hellosmudgeonline keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Hellosmudgeonline at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$88–$160
Based on 25.3K followers and a 0.18% engagement rate, a single sponsored post by Hellosmudgeonline is worth an estimated $88–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hellosmudgeonline | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.75% |
| Average likes | 45 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 0.07 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hellosmudgeonline | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.59% |
| Average likes | 45 | 163 |
| Average comments | 1 | 6 |
| Posts per week | 0.07 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Smudge is a verified home & diy brand based in United Kingdom on Instagram, with 25.3K followers.
Smudge posts on Instagram as @hellosmudgeonline.
Smudge has 25,254 followers on Instagram (25.3K) as of Jul 15, 2026.
Smudge's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Smudge average 45 likes and 1 comments.
Smudge posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Smudge's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Smudge is registered as a business account on Instagram and is verified.
Smudge is categorized as a home & diy and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,429 posts.
1,429
1
Posts / Week
0.07
Growth Score
3.6 / 100
ER Rank
14th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Parenting
Engagement
8.64%
Smudge's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Smudge carries the blue verified badge on Instagram.
A sponsored post from Smudge is estimated at $88 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
