Reaching 25.3K followers on Instagram, Smudge is a verified Home & DIY brand based in United Kingdom. The account posts mainly around home & diy and parenting topics. To date Smudge has posted 1,429 times, currently less than one post a week. Engagement runs at 0.18%, or about 45 likes and 1 comments per post.
On Instagram, Hellosmudgeonline runs a Home & DIY account that has published 1,429 posts and gathered 25.3K followers.
Hellosmudgeonline has an engagement rate of 0.18%, which is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
For roughly every 38 likes there is one comment, a healthy amount of conversation.
Hellosmudgeonline keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Hellosmudgeonline at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$88–$160
Based on 25.3K followers and a 0.18% engagement rate, a single sponsored post by Hellosmudgeonline is worth an estimated $88–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hellosmudgeonline | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.75% |
| Average likes | 45 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 0.07 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hellosmudgeonline | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.59% |
| Average likes | 45 | 163 |
| Average comments | 1 | 6 |
| Posts per week | 0.07 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Smudge is a verified home & diy brand based in United Kingdom on Instagram, with 25.3K followers.
Smudge posts on Instagram as @hellosmudgeonline.
Smudge has 25,254 followers on Instagram (25.3K) as of Jul 15, 2026.
Smudge's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Smudge average 45 likes and 1 comments.
Smudge posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Smudge's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Smudge is registered as a business account on Instagram and is verified.
a family living in a 300 year old home restoring antique furniture 🍂✨ standard delivery: upto 21 days country living 🌾
Total Posts
1,429
Avg Comments
1
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Parenting
Engagement
1.99%
Smudge is categorized as a home & diy and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,429 posts.
Smudge's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Smudge carries the blue verified badge on Instagram.
A sponsored post from Smudge is estimated at $88 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
