All the latest stories from across England's greatest sporting estate. Home of The Duke and Duchess of Richmond and Gordon.
Followers
52.8K
Following
37
Total Posts
Engagement Rate
0.23%
Avg Likes
118
Avg Comments
Goodwood is a verified Home & DIY brand based in United Kingdom, with 52.8K followers on Instagram. The account has published 975 posts, currently around 4 posts a week. Typical posts draw 118 likes and 1 comments, putting engagement at 0.23%.
On Instagram, Goodwood runs a Home & DIY account that has published 975 posts and gathered 52.8K followers.
For Home & DIY accounts with 10K–100K followers, Goodwood's 0.23% engagement rate is below the median of 0.75%, a read from 1,345 accounts in the InstME index.
The audience comments once per 83 likes on average, an audience that mostly engages through likes.
Goodwood currently publishes about 4 posts per week.
InstME estimates 10% of Goodwood's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Goodwood follows only 37 accounts while being followed by 52.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$180–$340
Based on 52.8K followers and a 0.23% engagement rate, a single sponsored post by Goodwood is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Goodwood | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.75% |
| Average likes | 118 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 3.81 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Goodwood | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.59% |
| Average likes | 118 | 163 |
| Average comments | 1 | 6 |
| Posts per week | 3.81 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Goodwood is a verified home & diy brand based in United Kingdom on Instagram, with 52.8K followers.
Goodwood has 52,769 followers on Instagram (52.8K) as of Apr 23, 2026.
Goodwood's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Goodwood average 118 likes and 1 comments.
Goodwood posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Goodwood's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Goodwood is registered as a business account on Instagram and is verified.
Goodwood is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 975 posts.
Goodwood's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
975
1
Posts / Week
3.81
Growth Score
4.6 / 100
ER Rank
11th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
8.97%
Yes. Goodwood carries the blue verified badge on Instagram.
A sponsored post from Goodwood is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
