🐧 A division of @penguinukbooks 📚 Home to some of the world’s most popular authors 📷 Tag us to be featured! 🧜♀️ Also over on @sirenbookclubuk
Outreach This Creator For FreeFollowers
50.9K
Following
2.6K
Total Posts
Engagement Rate
1.99%
Avg Likes
931
Avg Comments
Penguin Michael Joseph is a Home & DIY brand on Instagram based in United Kingdom, tracked in the InstME index with 50.9K followers. Penguin Michael Joseph has shared 1,581 posts to date, currently less than one post a week. Posts average 931 likes and 80 comments, an engagement rate of 1.99%.
Michaeljbooks is a Home & DIY account on Instagram with 50.9K followers and 1,581 published posts.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Michaeljbooks posts a 1.99% engagement rate that is above the median of 0.75%.
Followers weigh in with a comment about every 12 likes, an unusually discussion-heavy audience.
Posting frequency for Michaeljbooks sits at less than one post per week.
Estimated sponsored-post value
$350–$660
Based on 50.9K followers and a 1.99% engagement rate, a single sponsored post by Michaeljbooks is worth an estimated $350–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Michaeljbooks | Cohort median |
|---|---|---|
| Engagement rate | 1.99% | 0.75% |
| Average likes | 931 | 200 |
| Average comments | 80 | 9 |
| Posts per week | 0.17 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Michaeljbooks | Cohort median |
|---|---|---|
| Engagement rate | 1.99% | 0.59% |
| Average likes | 931 | 163 |
| Average comments | 80 | 6 |
| Posts per week | 0.17 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Penguin Michael Joseph is a home & diy brand based in United Kingdom on Instagram, with 50.9K followers.
Penguin Michael Joseph posts on Instagram as @michaeljbooks.
Penguin Michael Joseph has 50,922 followers on Instagram (50.9K) as of Jul 13, 2026.
Penguin Michael Joseph's engagement rate is 1.99%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Penguin Michael Joseph average 931 likes and 80 comments.
Penguin Michael Joseph posts less than once a week on average.
Penguin Michael Joseph is registered as a business account on Instagram.
Penguin Michael Joseph is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,581 posts.
1,581
80
Posts / Week
0.17
Growth Score
39.8 / 100
Follower Ratio
19.8×
Engagement
0%
Penguin Michael Joseph's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Penguin Michael Joseph is estimated at $350 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
