Followers
73.5K
Following
198
Total Posts
Engagement Rate
0.11%
Avg Likes
73
Avg Comments
On Instagram, Head & Shoulders North America is a verified Beauty brand with an audience of 73.5K. The account posts mainly around beauty and health topics. To date Head & Shoulders North America has posted 283 times, currently less than one post a week. Typical posts draw 73 likes and 5 comments, putting engagement at 0.11%.
Headandshoulders's Instagram presence spans 283 posts and 73.5K followers, profiling it as a Beauty account.
Headandshoulders has an engagement rate of 0.11%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
The audience comments once per 13 likes on average, an unusually discussion-heavy audience.
Headandshoulders's recent cadence works out to less than one post per week.
Headandshoulders follows only 198 accounts while being followed by 73.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$260–$480
Based on 73.5K followers and a 0.11% engagement rate, a single sponsored post by Headandshoulders is worth an estimated $260–$480. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Headandshoulders | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.57% |
| Average likes | 73 | 134 |
| Average comments | 5 | 12 |
| Posts per week | 0.61 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Head & Shoulders North America is a verified beauty brand on Instagram, with 73.5K followers.
Head & Shoulders North America posts on Instagram as @headandshoulders.
Head & Shoulders North America has 73,472 followers on Instagram (73.5K) as of Jul 15, 2026.
Head & Shoulders North America's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Head & Shoulders North America average 73 likes and 5 comments.
Head & Shoulders North America posts less than once a week on average.
Head & Shoulders North America is registered as a business account on Instagram and is verified.
Head & Shoulders North America is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 283 posts.
283
5
Posts / Week
0.61
Growth Score
2.2 / 100
Follower Ratio
371.1×
Engagement
0.42%
Yes. Head & Shoulders North America carries the blue verified badge on Instagram.
A sponsored post from Head & Shoulders North America is estimated at $260 to $480. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
