✨Skin first. Makeup second.™️ 😀👋
Followers
3.2M
Following
3.6K
Total Posts
Engagement Rate
0.3%
Avg Likes
9,629
Avg Comments
On Instagram, Glossier is a verified Beauty brand based in United States with an audience of 3.2M. The account has published 5,875 posts, currently around 8 posts a week. Engagement runs at 0.3%, or about 9,629 likes and 109 comments per post.
Glossier operates a Beauty account on Instagram, pairing 3.2M followers with 5,875 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Glossier's 0.3% engagement rate lands below the median of 0.32%.
For roughly every 88 likes there is one comment, an audience that mostly engages through likes.
Video posts from Glossier average 5.5K views.
In recent weeks Glossier has kept to about 8 posts per week, more than one per day.
Glossier scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Glossier keeps its following list short (3,611) relative to 3.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.2M followers and a 0.3% engagement rate, a single sponsored post by Glossier is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Glossier | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.32% |
| Average likes | 9,629 | 6,917 |
| Average comments | 109 | 196 |
| Posts per week | 7.72 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Glossier | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.29% |
| Average likes | 9,629 | 5,545 |
| Average comments | 109 | 221 |
| Posts per week | 7.72 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 22, 2026
Glossier is a verified beauty brand based in United States on Instagram, with 3.2M followers.
Glossier has 3,195,573 followers on Instagram (3.2M) as of Mar 22, 2026.
Glossier's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Glossier average 9,629 likes and 109 comments.
Glossier posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Glossier's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Glossier is registered as a business account on Instagram and is verified.
Glossier is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 5,875 posts.
Glossier's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,875
109
Avg Views
5,464
Posts / Week
7.72
Growth Score
6 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.02%
Yes. Glossier carries the blue verified badge on Instagram.
A sponsored post from Glossier is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
