The OG in textured hair care since 1986 Black-women-owned, designed to create your best hair days. At , , ,
Followers
16.4K
Following
1.7K
Total Posts
Engagement Rate
1.08%
Avg Likes
164
Avg Comments
Reaching 16.4K followers on Instagram, Firstline Brands is a verified Beauty creator. The account has published 521 posts, currently around 2 posts a week. Typical posts draw 164 likes and 13 comments, putting engagement at 1.08%.
On Instagram, Firstlinebrands runs a Beauty account that has published 521 posts and gathered 16.4K followers.
For Beauty accounts with 10K–100K followers, Firstlinebrands's 1.08% engagement rate is above the median of 0.57%, a read from 5,414 accounts in the InstME index.
The like-to-comment split is roughly 13 to one, indicating an unusually discussion-heavy audience.
Firstlinebrands's recent cadence works out to about 2 posts per week.
Estimated sponsored-post value
$62–$110
Based on 16.4K followers and a 1.08% engagement rate, a single sponsored post by Firstlinebrands is worth an estimated $62–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Firstlinebrands | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 0.57% |
| Average likes | 164 | 134 |
| Average comments | 13 | 12 |
| Posts per week | 2.26 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Firstline Brands is a verified beauty creator on Instagram, with 16.4K followers.
Firstline Brands posts on Instagram as @firstlinebrands.
Firstline Brands has 16,350 followers on Instagram (16.4K) as of Aug 10, 2026.
Firstline Brands's engagement rate is 1.08%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Firstline Brands average 164 likes and 13 comments.
Firstline Brands posts about 2 times per week on average.
Firstline Brands is registered as a creator account on Instagram and is verified.
Firstline Brands is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 521 posts.
Yes. Firstline Brands carries the blue verified badge on Instagram.
521
13
Posts / Week
2.26
Growth Score
21.6 / 100
Follower Ratio
9.6×
48.7K
Engagement
0.17%
A sponsored post from Firstline Brands is estimated at $62 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
