"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." Christian Dior
Followers
46.4M
Following
10
Total Posts
Engagement Rate
0.07%
Avg Likes
30,686
Avg Comments
On Instagram, Dior Official is a verified business account based in France with an audience of 46.4M. The account has published 14,521 posts, currently around 27 posts a week. Engagement runs at 0.07%, or about 30,686 likes and 136 comments per post.
Dior shows up in the InstME index as a business account, 46.4M followers, 14,521 posts.
Typical engagement for Dior runs to 30,686 likes and 136 comments a post, one interaction per 1,506 followers.
The audience comments once per 226 likes on average, an audience that mostly engages through likes.
Dior keeps a posting cadence of about 27 posts per week, more than one per day.
Dior follows only 10 accounts while being followed by 46.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$160,000–$300,000
Based on 46.4M followers and a 0.07% engagement rate, a single sponsored post by Dior is worth an estimated $160,000–$300,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Dior | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 30,686 | 25,711 |
| Average comments | 136 | 376 |
| Posts per week | 27.24 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dior | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.56% |
| Average likes | 30,686 | 14,833 |
| Average comments | 136 | 158 |
| Posts per week | 27.24 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: May 28, 2026
Dior Official is a verified Instagram brand based in France on Instagram, with 46.4M followers.
Dior Official posts on Instagram as @dior.
Dior Official has 46,426,449 followers on Instagram (46.4M) as of May 28, 2026.
Dior Official's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Dior Official average 30,686 likes and 136 comments.
Dior Official posts about 27 times per week on average.
Dior Official is registered as a business account on Instagram and is verified.
Dior Official's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Dior Official carries the blue verified badge on Instagram.
14,521
136
Posts / Week
27.24
Growth Score
1.4 / 100
Follower Ratio
4642644.9×
Engagement
0.33%
A sponsored post from Dior Official is estimated at $160,000 to $300,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
