Crumb is an independent agency providing unique and exceptional talent for the fashion, advertising and beauty industries. London, UK.
Outreach This Creator For FreeFollowers
24.1K
Following
5.8K
Total Posts
Engagement Rate
0.04%
Avg Likes
6
Avg Comments
On Instagram, Crumb Agency is a Fashion brand with an audience of 24.1K. The account posts mainly around fashion and beauty topics. To date Crumb Agency has posted 730 times, currently around 1 post a week. Engagement runs at 0.04%, or about 6 likes and 4 comments per post.
Tracked in the InstME index, Crumbagency is a Fashion account with 24.1K followers and a back catalogue of 730 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Crumbagency's 0.04% engagement rate lands in the bottom quarter (median: 1.09%).
Crumbagency's recent cadence works out to about one post per week.
InstME's checks rate Crumbagency's audience 46/100, flagging roughly 45% as low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$84–$160
Based on 24.1K followers and a 0.04% engagement rate, a single sponsored post by Crumbagency is worth an estimated $84–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Crumbagency | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.09% |
| Average likes | 6 | 243 |
| Average comments | 4 | 19 |
| Posts per week | 1.47 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Crumb Agency is a fashion brand on Instagram, with 24.1K followers.
Crumb Agency posts on Instagram as @crumbagency.
Crumb Agency has 24,116 followers on Instagram (24.1K) as of Jul 16, 2026.
Crumb Agency's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Crumb Agency average 6 likes and 4 comments.
Crumb Agency posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 45% of Crumb Agency's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Crumb Agency is registered as a business account on Instagram.
Crumb Agency is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 730 posts.
730
4
Posts / Week
1.47
Growth Score
0.8 / 100
ER Rank
3th
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
Engagement
0.01%
A sponsored post from Crumb Agency is estimated at $84 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
