Travel, lifestyle, beauty & wellness ✨ North Carolina girl Married to & mom to Kennedy & Collins Shop my outfits👇🏼
Followers
1.4M
Following
979
Total Posts
Engagement Rate
0.78%
Avg Likes
10,383
Avg Comments
Reaching 1.4M followers on Instagram, Caitlin Covington is a verified Beauty brand. The account posts mainly around beauty and travel topics. To date Caitlin Covington has posted 5,434 times, currently around 4 posts a week. Posts average 10,383 likes and 405 comments, an engagement rate of 0.78%.
Cmcoving's Instagram presence spans 5,434 posts and 1.4M followers, profiling it as a Beauty account.
Cmcoving has an engagement rate of 0.78%, which is above the median of 0.32% for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
At one comment per 26 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Cmcoving has published about 4 posts per week.
Cmcoving follows only 979 accounts while being followed by 1.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,800–$9,000
Based on 1.4M followers and a 0.78% engagement rate, a single sponsored post by Cmcoving is worth an estimated $4,800–$9,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Travel
| Metric | Cmcoving | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 0.32% |
| Average likes | 10,383 | 6,917 |
| Average comments | 405 | 196 |
| Posts per week | 4.42 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Caitlin Covington is a verified beauty brand on Instagram, with 1.4M followers.
Caitlin Covington posts on Instagram as @cmcoving.
Caitlin Covington has 1,380,528 followers on Instagram (1.4M) as of Apr 27, 2026.
Caitlin Covington's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Caitlin Covington average 10,383 likes and 405 comments.
Caitlin Covington posts about 4 times per week on average.
Caitlin Covington is registered as a business account on Instagram and is verified.
Caitlin Covington is categorized as a beauty and travel account in the InstME index, based on the profile's bio and Instagram category across 5,434 posts.
Yes. Caitlin Covington carries the blue verified badge on Instagram.
5,434
405
Posts / Week
4.42
Growth Score
15.6 / 100
Follower Ratio
1410.1×
Engagement
1.02%
A sponsored post from Caitlin Covington is estimated at $4,800 to $9,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
