The CHANEL J12 Boat Race
Outreach This Creator For FreeFollowers
59.9M
Following
3
Total Posts
Engagement Rate
0.02%
Avg Likes
10,287
Avg Comments
CHANEL is a verified Home & DIY brand, with 59.9M followers on Instagram. CHANEL has shared 7,266 posts to date, currently around 16 posts a week. Engagement runs at 0.02%, or about 10,287 likes and 107 comments per post.
Tracked in the InstME index, Chanelofficial is a Home & DIY account with 59.9M followers and a back catalogue of 7,266 posts.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Chanelofficial's 0.02% engagement rate lands in the bottom quarter (median: 0.38%).
The like-to-comment split is roughly 96 to one, indicating an audience that mostly engages through likes.
Video posts from Chanelofficial average 45.2K views.
In recent weeks Chanelofficial has kept to about 16 posts per week, more than one per day.
Chanelofficial keeps its following list short (3) relative to 59.9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$210,000–$390,000
Based on 59.9M followers and a 0.02% engagement rate, a single sponsored post by Chanelofficial is worth an estimated $210,000–$390,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Chanelofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.38% |
| Average likes | 10,287 | 13,700 |
| Average comments | 107 | 139 |
| Posts per week | 16 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
CHANEL is a verified home & diy brand on Instagram, with 59.9M followers.
CHANEL posts on Instagram as @chanelofficial.
CHANEL has 59,926,570 followers on Instagram (59.9M) as of Apr 10, 2026.
CHANEL's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by CHANEL average 10,287 likes and 107 comments.
CHANEL posts about 16 times per week on average.
CHANEL is registered as a business account on Instagram and is verified.
CHANEL is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,266 posts.
Yes. CHANEL carries the blue verified badge on Instagram.
7,266
107
Avg Views
45,214
Posts / Week
16
Growth Score
0.4 / 100
Engagement
0.2%
A sponsored post from CHANEL is estimated at $210,000 to $390,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
