The official #BMW account, home of Sheer Driving Pleasure. Use #BMWRepost for the chance to get featured.
Followers
43.8M
Following
76
Total Posts
Engagement Rate
0.2%
Avg Likes
88,114
Avg Comments
Bmw is a verified Home & DIY brand, with 43.8M followers on Instagram. Bmw has shared 13,736 posts to date, currently around 10 posts a week. Typical posts draw 88,114 likes and 873 comments, putting engagement at 0.2%.
Bmw shows up in the InstME index as a Home & DIY account, 43.8M followers, 13,736 posts.
Bmw has an engagement rate of 0.2%, which is below the median of 0.38% for Home & DIY accounts with over 1M followers, based on 110 accounts in the InstME index.
At one comment per 101 likes, the ratio points to an audience that mostly engages through likes.
Bmw's recent cadence works out to about 10 posts per week, more than one per day.
Bmw follows only 76 accounts while being followed by 43.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150,000–$280,000
Based on 43.8M followers and a 0.2% engagement rate, a single sponsored post by Bmw is worth an estimated $150,000–$280,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Bmw | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.38% |
| Average likes | 88,114 | 13,700 |
| Average comments | 873 | 139 |
| Posts per week | 9.7 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Bmw is a verified home & diy brand on Instagram, with 43.8M followers.
Bmw has 43,819,431 followers on Instagram (43.8M) as of Jul 9, 2026.
Bmw's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Bmw average 88,114 likes and 873 comments.
Bmw posts about 10 times per week on average.
Bmw is registered as a business account on Instagram and is verified.
Bmw is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 13,736 posts.
Yes. Bmw carries the blue verified badge on Instagram.
A sponsored post from Bmw is estimated at $150,000 to $280,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
13,736
873
Posts / Week
9.7
Growth Score
4 / 100
Follower Ratio
576571.5×
Engagement
0.02%
