The official home of The Tonight Show Starring @JimmyFallon! Weeknights at 11:35/10:35c on and next day on .
Followers
23.5M
Following
3.4K
Total Posts
Engagement Rate
3.32%
Avg Likes
776,741
Avg Comments
The Tonight Show runs a verified Home & DIY brand account based in United States with 23.5M followers on Instagram. To date The Tonight Show has posted 9,391 times, currently less than one post a week. Engagement runs at 3.32%, or about 776,741 likes and 3,624 comments per post.
The Home & DIY account Fallontonight has posted 9,391 times on Instagram and drawn 23.5M followers.
Fallontonight's 3.32% engagement rate is in the top quarter (median: 0.38%) among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
Followers weigh in with a comment about every 214 likes, an audience that mostly engages through likes.
Fallontonight's videos average 4.5M views per post.
Fallontonight's output runs to less than one post per week.
The account follows just 3,416 others against 23.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$270,000–$510,000
Based on 23.5M followers and a 3.32% engagement rate, a single sponsored post by Fallontonight is worth an estimated $270,000–$510,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Fallontonight | Cohort median |
|---|---|---|
| Engagement rate | 3.32% | 0.38% |
| Average likes | 776,741 | 13,700 |
| Average comments | 3,624 | 139 |
| Posts per week | 0.5 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fallontonight | Cohort median |
|---|---|---|
| Engagement rate | 3.32% | 0.81% |
| Average likes | 776,741 | 19,158 |
| Average comments | 3,624 | 344 |
| Posts per week | 0.5 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
The Tonight Show is a verified home & diy brand based in United States on Instagram, with 23.5M followers.
The Tonight Show posts on Instagram as @fallontonight.
The Tonight Show has 23,522,427 followers on Instagram (23.5M) as of Mar 26, 2026.
The Tonight Show's engagement rate is 3.32%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by The Tonight Show average 776,741 likes and 3,624 comments.
The Tonight Show posts less than once a week on average.
The Tonight Show is registered as a business account on Instagram and is verified.
The Tonight Show is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 9,391 posts.
The Tonight Show's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,391
3,624
Avg Views
4,469,232
Posts / Week
0.5
Growth Score
66.4 / 100
Engagement
0.63%
Yes. The Tonight Show carries the blue verified badge on Instagram.
A sponsored post from The Tonight Show is estimated at $270,000 to $510,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
