Fashion, beauty and lifestyle through the Vogue lens; Britain's fashion bible since 1916
Outreach This Creator For FreeFollowers
8.7M
Following
1K
Total Posts
Engagement Rate
0.4%
Avg Likes
34,659
Avg Comments
British Vogue is a verified Fashion brand. The account has built 8.7M followers on Instagram. Content spans fashion and beauty. British Vogue has shared 19,938 posts to date, currently around 11 posts a week. Engagement runs at 0.4%, or about 34,659 likes and 273 comments per post.
Britishvogue is a Fashion account on Instagram with 8.7M followers and 19,938 published posts.
Benchmarked against 424 Fashion accounts with over 1M followers, Britishvogue posts a 0.4% engagement rate that is below the median of 0.52%.
The comment-to-like ratio works out to one comment per 127 likes, pointing to an audience that mostly engages through likes.
Britishvogue maintains a rhythm of about 11 posts per week, more than one per day.
With 8.7M followers but only 1,024 accounts followed back, Britishvogue shows the ratio of a well-established account.
Estimated sponsored-post value
$30,000–$56,000
Based on 8.7M followers and a 0.4% engagement rate, a single sponsored post by Britishvogue is worth an estimated $30,000–$56,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Britishvogue | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.52% |
| Average likes | 34,659 | 9,959 |
| Average comments | 273 | 187 |
| Posts per week | 10.73 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
British Vogue is a verified fashion brand on Instagram, with 8.7M followers.
British Vogue posts on Instagram as @britishvogue.
British Vogue has 8,668,159 followers on Instagram (8.7M) as of Apr 24, 2026.
British Vogue's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by British Vogue average 34,659 likes and 273 comments.
British Vogue posts about 11 times per week on average.
British Vogue is registered as a business account on Instagram and is verified.
British Vogue is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 19,938 posts.
Yes. British Vogue carries the blue verified badge on Instagram.
19,938
273
Posts / Week
10.73
Growth Score
8 / 100
Follower Ratio
8465.0×
Engagement
2.32%
A sponsored post from British Vogue is estimated at $30,000 to $56,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
