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Outreach This Creator For FreeBoråstapeter is a Home & DIY brand based in Sweden, with 209.9K followers on Instagram. The account posts mainly around home & diy and lifestyle topics. To date Boråstapeter has posted 3,210 times, currently around 8 posts a week. Posts average 297 likes and 15 comments, an engagement rate of 0.15%.
Tracked in the InstME index, Borastapeter is a Home & DIY account with 209.9K followers and a back catalogue of 3,210 posts.
Borastapeter records a 0.15% engagement rate, in the bottom quarter (median: 0.63%) for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 20 likes on average, a healthy amount of conversation.
In recent weeks Borastapeter has kept to about 8 posts per week, more than one per day.
Borastapeter keeps its following list short (575) relative to 209.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$730–$1,400
Based on 209.9K followers and a 0.15% engagement rate, a single sponsored post by Borastapeter is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Borastapeter | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.63% |
| Average likes | 297 | 1,415 |
| Average comments | 15 | 30 |
| Posts per week | 7.78 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Borastapeter | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.81% |
| Average likes | 297 | 1,463 |
| Average comments | 15 | 38 |
| Posts per week | 7.78 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
Boråstapeter is a home & diy brand based in Sweden on Instagram, with 209.9K followers.
Boråstapeter posts on Instagram as @borastapeter.
Boråstapeter has 209,860 followers on Instagram (209.9K) as of Sep 11, 2026.
Boråstapeter's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Boråstapeter average 297 likes and 15 comments.
Boråstapeter posts about 8 times per week on average.
Boråstapeter is registered as a business account on Instagram.
Boråstapeter is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,210 posts.
Boråstapeter's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
15
Engagement
0.17%
A sponsored post from Boråstapeter is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
