Canadian girl making Malmö home 🤍 All things everyday life abroad in Sweden Let’s work together:
Followers
117.3K
Following
343
Total Posts
Engagement Rate
2.28%
Avg Likes
2,630
Avg Comments
Madeline Robson is a verified Home & DIY creator on Instagram based in Sweden, tracked in the InstME index with 117.3K followers. Its posts sit across home & diy and lifestyle. The account has published 614 posts, currently less than one post a week. Typical posts draw 2,630 likes and 49 comments, putting engagement at 2.28%.
As a Home & DIY account, Madelineraeaway reaches 117.3K followers on Instagram across 614 published posts.
Madelineraeaway's 2.28% engagement rate is in the top quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
Comments arrive at about one per 54 likes, a sign of a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 343 others against 117.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$940–$1,700
Based on 117.3K followers and a 2.28% engagement rate, a single sponsored post by Madelineraeaway is worth an estimated $940–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Madelineraeaway | Cohort median |
|---|---|---|
| Engagement rate | 2.28% | 0.63% |
| Average likes | 2,630 | 1,415 |
| Average comments | 49 | 30 |
| Posts per week | 0.13 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Madelineraeaway | Cohort median |
|---|---|---|
| Engagement rate | 2.28% | 0.81% |
| Average likes | 2,630 | 1,463 |
| Average comments | 49 | 38 |
| Posts per week | 0.13 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Madeline Robson is a verified home & diy creator based in Sweden on Instagram, with 117.3K followers.
Madeline Robson posts on Instagram as @madelineraeaway.
Madeline Robson has 117,298 followers on Instagram (117.3K) as of Jul 15, 2026.
Madeline Robson's engagement rate is 2.28%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Madeline Robson average 2,630 likes and 49 comments.
Madeline Robson posts less than once a week on average.
Madeline Robson is registered as a creator account on Instagram and is verified.
Madeline Robson is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 614 posts.
Madeline Robson's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
614
49
Posts / Week
0.13
Growth Score
45.6 / 100
Follower Ratio
342.0×
Engagement
0.29%
Yes. Madeline Robson carries the blue verified badge on Instagram.
A sponsored post from Madeline Robson is estimated at $940 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
