Jotex runs a verified Home & DIY brand account based in Sweden with 406.7K followers on Instagram. The account has published 4,759 posts, currently around 2 posts a week. Typical posts draw 346 likes and 199 comments, putting engagement at 0.13%.
Counting 406.7K followers and 4,759 posts, Jotexofficial sits in the InstME index as a Home & DIY account.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Jotexofficial's 0.13% engagement rate is in the bottom quarter (median: 0.63%).
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Jotexofficial's output runs to about 2 posts per week.
With 406.7K followers but only 388 accounts followed back, Jotexofficial shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 406.7K followers and a 0.13% engagement rate, a single sponsored post by Jotexofficial is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Jotexofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.63% |
| Average likes | 346 | 1,415 |
| Average comments | 199 | 30 |
| Posts per week | 2.4 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Jotexofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.81% |
| Average likes | 346 | 1,463 |
| Average comments | 199 | 38 |
| Posts per week | 2.4 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Jotex is a verified home & diy brand based in Sweden on Instagram, with 406.7K followers.
Jotex posts on Instagram as @jotexofficial.
Jotex has 406,707 followers on Instagram (406.7K) as of Sep 19, 2026.
Jotex's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Jotex average 346 likes and 199 comments.
Jotex posts about 2 times per week on average.
Jotex is registered as a business account on Instagram and is verified.
Jotex is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,759 posts.
Jotex's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
4,759
Avg Comments
199
Engagement
0.69%
Yes. Jotex carries the blue verified badge on Instagram.
A sponsored post from Jotex is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
