Jotex runs a verified Home & DIY brand account based in Sweden with 406.7K followers on Instagram. The account has published 4,759 posts, currently around 2 posts a week. Typical posts draw 346 likes and 199 comments, putting engagement at 0.13%.
Counting 406.7K followers and 4,759 posts, Jotexofficial sits in the InstME index as a Home & DIY account.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Jotexofficial's 0.13% engagement rate is in the bottom quarter (median: 0.63%).
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Jotexofficial's output runs to about 2 posts per week.
With 406.7K followers but only 388 accounts followed back, Jotexofficial shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 406.7K followers and a 0.13% engagement rate, a single sponsored post by Jotexofficial is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Jotexofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.63% |
| Average likes | 346 | 1,415 |
| Average comments | 199 | 30 |
| Posts per week | 2.4 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Jotexofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.81% |
| Average likes | 346 | 1,463 |
| Average comments | 199 | 38 |
| Posts per week | 2.4 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Jotex is a verified home & diy brand based in Sweden on Instagram, with 406.7K followers.
Jotex posts on Instagram as @jotexofficial.
Jotex has 406,707 followers on Instagram (406.7K) as of Sep 19, 2026.
Jotex's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Jotex average 346 likes and 199 comments.
Jotex posts about 2 times per week on average.
Jotex is registered as a business account on Instagram and is verified.
Jotex is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,759 posts.
Bring happiness to your home. Interior brand based in Sweden. #jotex
Outreach This Creator For Freewww.jotex.se/Total Posts
4,759
Avg Comments
199
Engagement
0.69%
Jotex's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Jotex carries the blue verified badge on Instagram.
A sponsored post from Jotex is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
