Black Girl Sunscreen is a verified Beauty brand based in United States. The account has built 204.5K followers on Instagram. To date Black Girl Sunscreen has posted 163 times, currently less than one post a week. Posts average 1,581 likes and 45 comments, an engagement rate of 0.8%.
Blackgirlsunscreen has built an audience of 204.5K followers on Instagram over 163 posts as a Beauty account.
Blackgirlsunscreen's 0.8% engagement rate is above the median of 0.47% among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
Roughly one in 35 likes comes with a comment, a healthy amount of conversation.
Blackgirlsunscreen maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$720–$1,300
Based on 204.5K followers and a 0.8% engagement rate, a single sponsored post by Blackgirlsunscreen is worth an estimated $720–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Blackgirlsunscreen | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 0.47% |
| Average likes | 1,581 | 1,059 |
| Average comments | 45 | 46 |
| Posts per week | 0.35 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Blackgirlsunscreen | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 0.44% |
| Average likes | 1,581 | 978 |
| Average comments | 45 | 55 |
| Posts per week | 0.35 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Black Girl Sunscreen is a verified beauty brand based in United States on Instagram, with 204.5K followers.
Black Girl Sunscreen posts on Instagram as @blackgirlsunscreen.
Black Girl Sunscreen has 204,473 followers on Instagram (204.5K) as of Jul 15, 2026.
Black Girl Sunscreen's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Black Girl Sunscreen average 1,581 likes and 45 comments.
Black Girl Sunscreen posts less than once a week on average.
Black Girl Sunscreen is registered as a business account on Instagram and is verified.
☀️Your Glow ✨Your Rules 🧴Your Sunscreen Available now at @ultabeauty @walgreens @cvspharmacy @krogerco @heb @target @amazon @walmartcanada
Total Posts
163
Avg Comments
45
550.2K
Engagement
0.34%
Black Girl Sunscreen is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 163 posts.
Black Girl Sunscreen's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Black Girl Sunscreen carries the blue verified badge on Instagram.
A sponsored post from Black Girl Sunscreen is estimated at $720 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
