✨ Better Hair Ahead 🙌🏼 Bring Strength and Fullness Back To Aging Hair 🛍 @amazon
Followers
31.4K
Following
1.3K
Total Posts
Engagement Rate
0.14%
Avg Likes
40
Avg Comments
On Instagram, Better Not Younger is a verified Beauty brand with an audience of 31.4K. Content spans beauty and tech. Better Not Younger has shared 2,455 posts to date, currently less than one post a week. Posts average 40 likes and 5 comments, an engagement rate of 0.14%.
Tracked in the InstME index, Betternotyounger is a Beauty account with 31.4K followers and a back catalogue of 2,455 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Betternotyounger's 0.14% engagement rate lands in the bottom quarter (median: 0.57%).
The audience comments once per 9 likes on average, an unusually discussion-heavy audience.
Video posts from Betternotyounger average 3.5K views.
Betternotyounger keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$110–$200
Based on 31.4K followers and a 0.14% engagement rate, a single sponsored post by Betternotyounger is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Betternotyounger | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.57% |
| Average likes | 40 | 134 |
| Average comments | 5 | 12 |
| Posts per week | 0.1 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Better Not Younger is a verified beauty brand on Instagram, with 31.4K followers.
Better Not Younger posts on Instagram as @betternotyounger.
Better Not Younger has 31,392 followers on Instagram (31.4K) as of Jul 15, 2026.
Better Not Younger's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Better Not Younger average 40 likes and 5 comments.
Better Not Younger posts less than once a week on average.
Better Not Younger is registered as a business account on Instagram and is verified.
Better Not Younger is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 2,455 posts.
2,455
5
Avg Views
3,486
Posts / Week
0.1
Growth Score
2.8 / 100
Engagement
1.64%
Yes. Better Not Younger carries the blue verified badge on Instagram.
A sponsored post from Better Not Younger is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
