Helping everyone to live happy, healthy lives at home. ✨
Outreach This Creator For FreeFollowers
3.5M
Following
960
Total Posts
Engagement Rate
0.06%
Avg Likes
2,210
Avg Comments
Apartment Therapy runs a verified Home & DIY brand account with 3.5M followers on Instagram. The account posts mainly around home & diy and health topics. Apartment Therapy has shared 13,527 posts to date, currently around 20 posts a week. Typical posts draw 2,210 likes and 26 comments, putting engagement at 0.06%.
Apartmenttherapy has built an audience of 3.5M followers on Instagram over 13,527 posts as a Home & DIY account.
Apartmenttherapy's 0.06% engagement rate is in the bottom quarter (median: 0.38%) among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
One comment lands for every 84 likes, which reads as an audience that mostly engages through likes.
Lately Apartmenttherapy has been publishing about 20 posts per week, more than one per day.
The account follows just 960 others against 3.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$12,000–$23,000
Based on 3.5M followers and a 0.06% engagement rate, a single sponsored post by Apartmenttherapy is worth an estimated $12,000–$23,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Health
| Metric | Apartmenttherapy | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.38% |
| Average likes | 2,210 | 13,700 |
| Average comments | 26 | 139 |
| Posts per week | 20.36 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Apartment Therapy is a verified home & diy brand on Instagram, with 3.5M followers.
Apartment Therapy posts on Instagram as @apartmenttherapy.
Apartment Therapy has 3,479,580 followers on Instagram (3.5M) as of Apr 23, 2026.
Apartment Therapy's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Apartment Therapy average 2,210 likes and 26 comments.
Apartment Therapy posts about 20 times per week on average.
Apartment Therapy is registered as a business account on Instagram and is verified.
Apartment Therapy is categorized as a home & diy and health account in the InstME index, based on the profile's bio and Instagram category across 13,527 posts.
13,527
26
Posts / Week
20.36
Growth Score
1.2 / 100
Follower Ratio
3624.6×
Engagement
0%
Yes. Apartment Therapy carries the blue verified badge on Instagram.
A sponsored post from Apartment Therapy is estimated at $12,000 to $23,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
