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On Instagram, amu is a verified Beauty brand based in United States with an audience of 128.2K. Its posts sit across beauty and health. To date amu has posted 360 times, currently less than one post a week. Typical posts draw 12,514 likes and 12,769 comments, putting engagement at 19.72%.
Amu.skin shows up in the InstME index as a Beauty account, 128.2K followers, 360 posts.
Amu.skin has an engagement rate of 19.72%, which is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
Amu.skin currently publishes less than one post per week.
Amu.skin follows only 287 accounts while being followed by 128.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,800–$3,300
Based on 128.2K followers and a 19.72% engagement rate, a single sponsored post by Amu.skin is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Amu.skin | Cohort median |
|---|---|---|
| Engagement rate | 19.72% | 0.47% |
| Average likes | 12,514 | 1,059 |
| Average comments | 12,769 | 46 |
| Posts per week | 0.06 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Amu.skin | Cohort median |
|---|---|---|
| Engagement rate | 19.72% | 0.44% |
| Average likes | 12,514 | 978 |
| Average comments | 12,769 | 55 |
| Posts per week | 0.06 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
amu is a verified beauty brand based in United States on Instagram, with 128.2K followers.
amu posts on Instagram as @amu.skin.
amu has 128,194 followers on Instagram (128.2K) as of Sep 12, 2026.
amu's engagement rate is 19.72%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by amu average 12,514 likes and 12,769 comments.
amu posts less than once a week on average.
amu is registered as a business account on Instagram and is verified.
amu is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 360 posts.
amu's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
12,769
331.4K
Engagement
0.03%
Yes. amu carries the blue verified badge on Instagram.
A sponsored post from amu is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
