Followers
9.1M
Following
663
Total Posts
Engagement Rate
0.1%
Avg Likes
9,296
Avg Comments
Bustle runs a verified business account account with 9.1M followers on Instagram. The account has published 14,690 posts, currently less than one post a week. Engagement runs at 0.1%, or about 9,296 likes and 62 comments per post.
Counting 9.1M followers and 14,690 posts, Bustle sits in the InstME index as a business account.
Bustle's average post pulls 9,296 likes and 62 comments, roughly one interaction per 971 followers.
Comments arrive at about one per 149 likes, a sign of an audience that mostly engages through likes.
Video content from Bustle draws about 124.1K views.
Posting frequency for Bustle sits at less than one post per week.
With 9.1M followers but only 663 accounts followed back, Bustle shows the ratio of a well-established account.
Estimated sponsored-post value
$32,000–$59,000
Based on 9.1M followers and a 0.1% engagement rate, a single sponsored post by Bustle is worth an estimated $32,000–$59,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bustle | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.02% |
| Average likes | 9,296 | 25,711 |
| Average comments | 62 | 376 |
| Posts per week | 0.3 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Bustle is a verified Instagram brand on Instagram, with 9.1M followers.
Bustle has 9,082,542 followers on Instagram (9.1M) as of Aug 11, 2026.
Bustle's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Bustle average 9,296 likes and 62 comments.
Bustle posts less than once a week on average.
Bustle is registered as a business account on Instagram and is verified.
Yes. Bustle carries the blue verified badge on Instagram.
A sponsored post from Bustle is estimated at $32,000 to $59,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
14,690
62
Avg Views
124,149
Posts / Week
0.3
Growth Score
2 / 100
1%
