Bustle runs a verified business account account with 9.1M followers on Instagram. The account has published 14,773 posts, currently less than one post a week. Engagement runs at 0.08%, or about 7,124 likes and 67 comments per post.
Counting 9.1M followers and 14,773 posts, Bustle sits in the InstME index as a business account.
Bustle's average post pulls 7,124 likes and 67 comments, roughly one interaction per 1,262 followers.
Comments arrive at about one per 106 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Bustle sits at less than one post per week.
With 9.1M followers but only 668 accounts followed back, Bustle shows the ratio of a well-established account.
Estimated sponsored-post value
$32,000–$59,000
Based on 9.1M followers and a 0.08% engagement rate, a single sponsored post by Bustle is worth an estimated $32,000–$59,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bustle | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 7,124 | 25,711 |
| Average comments | 67 | 376 |
| Posts per week | 0.27 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Bustle is a verified Instagram brand on Instagram, with 9.1M followers.
Bustle has 9,074,501 followers on Instagram (9.1M) as of Sep 8, 2026.
Bustle's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Bustle average 7,124 likes and 67 comments.
Bustle posts less than once a week on average.
Bustle is registered as a business account on Instagram and is verified.
Yes. Bustle carries the blue verified badge on Instagram.
A sponsored post from Bustle is estimated at $32,000 to $59,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
14,773
Avg Comments
67
Engagement
0.15%
