The Official Redken Pro Global Instagram 🖤 Tag for your chance to be featured Shop 🆕 Shades EQ Honey Coppers now ⤵️
Followers
1.6M
Following
1.7K
Total Posts
Engagement Rate
0.2%
Avg Likes
3,016
Avg Comments
Reaching 1.6M followers on Instagram, Redken is a verified Beauty brand based in United States. Content spans beauty and health. Redken has shared 6,844 posts to date, currently around 3 posts a week. Posts average 3,016 likes and 92 comments, an engagement rate of 0.2%.
On Instagram, Redkenpro runs a Beauty account that has published 6,844 posts and gathered 1.6M followers.
For Beauty accounts with over 1M followers, Redkenpro's 0.2% engagement rate is below the median of 0.32%, a read from 361 accounts in the InstME index.
The like-to-comment split is roughly 33 to one, indicating a healthy amount of conversation.
In recent weeks Redkenpro has kept to about 3 posts per week.
Redkenpro follows only 1,712 accounts while being followed by 1.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,400–$10,000
Based on 1.6M followers and a 0.2% engagement rate, a single sponsored post by Redkenpro is worth an estimated $5,400–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Redkenpro | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.32% |
| Average likes | 3,016 | 6,917 |
| Average comments | 92 | 196 |
| Posts per week | 2.99 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Redkenpro | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.29% |
| Average likes | 3,016 | 5,545 |
| Average comments | 92 | 221 |
| Posts per week | 2.99 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Redken is a verified beauty brand based in United States on Instagram, with 1.6M followers.
Redken posts on Instagram as @redkenpro.
Redken has 1,552,210 followers on Instagram (1.6M) as of Jul 15, 2026.
Redken's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Redken average 3,016 likes and 92 comments.
Redken posts about 3 times per week on average.
Redken is registered as a business account on Instagram and is verified.
Redken is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 6,844 posts.
Redken's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
6,844
92
Posts / Week
2.99
Growth Score
4 / 100
Follower Ratio
906.7×
Engagement
0.38%
Yes. Redken carries the blue verified badge on Instagram.
A sponsored post from Redken is estimated at $5,400 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
