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Reaching 1.6M followers on Instagram, Redken is a verified Beauty brand based in United States. Content spans beauty and health. Redken has shared 6,844 posts to date, currently around 3 posts a week. Posts average 3,016 likes and 92 comments, an engagement rate of 0.2%.
On Instagram, Redkenpro runs a Beauty account that has published 6,844 posts and gathered 1.6M followers.
For Beauty accounts with over 1M followers, Redkenpro's 0.2% engagement rate is below the median of 0.32%, a read from 361 accounts in the InstME index.
The like-to-comment split is roughly 33 to one, indicating a healthy amount of conversation.
In recent weeks Redkenpro has kept to about 3 posts per week.
Redkenpro scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Redkenpro follows only 1,712 accounts while being followed by 1.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,400–$10,000
Based on 1.6M followers and a 0.2% engagement rate, a single sponsored post by Redkenpro is worth an estimated $5,400–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Redkenpro | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.32% |
| Average likes | 3,016 | 6,917 |
| Average comments | 92 | 196 |
| Posts per week | 2.99 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Redkenpro | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.29% |
| Average likes | 3,016 | 5,545 |
| Average comments | 92 | 221 |
| Posts per week | 2.99 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Redken is a verified beauty brand based in United States on Instagram, with 1.6M followers.
Redken posts on Instagram as @redkenpro.
Redken has 1,552,210 followers on Instagram (1.6M) as of Jul 15, 2026.
Redken's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Redken average 3,016 likes and 92 comments.
Redken posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Redken's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Redken is registered as a business account on Instagram and is verified.
Redken is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 6,844 posts.
Total Posts
6,844
Avg Comments
92
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
Engagement
0.01%
Redken's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Redken carries the blue verified badge on Instagram.
A sponsored post from Redken is estimated at $5,400 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
