"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." Christian Dior
On Instagram, Dior Official is a verified business account based in France with an audience of 46.6M. The account has published 14,577 posts, currently around 12 posts a week. Engagement runs at 0.1%, or about 47,912 likes and 343 comments per post.
Dior shows up in the InstME index as a business account, 46.6M followers, 14,577 posts.
Typical engagement for Dior runs to 47,912 likes and 343 comments a post, one interaction per 966 followers.
The audience comments once per 140 likes on average, an audience that mostly engages through likes.
Dior keeps a posting cadence of about 12 posts per week, more than one per day.
Dior follows only 9 accounts while being followed by 46.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$160,000–$300,000
Based on 46.6M followers and a 0.1% engagement rate, a single sponsored post by Dior is worth an estimated $160,000–$300,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Dior | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.02% |
| Average likes | 47,912 | 25,711 |
| Average comments | 343 | 376 |
| Posts per week | 11.56 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dior | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.56% |
| Average likes | 47,912 | 14,833 |
| Average comments | 343 | 158 |
| Posts per week | 11.56 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Dior Official is a verified Instagram brand based in France on Instagram, with 46.6M followers.
Dior Official posts on Instagram as @dior.
Dior Official has 46,596,251 followers on Instagram (46.6M) as of Sep 7, 2026.
Dior Official's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Dior Official average 47,912 likes and 343 comments.
Dior Official posts about 12 times per week on average.
Dior Official is registered as a business account on Instagram and is verified.
Dior Official's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Dior Official carries the blue verified badge on Instagram.
Total Posts
14,577
Avg Comments
343
Engagement
0.33%
A sponsored post from Dior Official is estimated at $160,000 to $300,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
