D
Brand
"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." Christian Dior
linkin.bio/diorAudience
Browse top profilesFollowers
46.4M
Following
10
Total Posts
Engagement & Performance
Engagement Rate
0.07%
Avg Likes
30,686
Avg Comments
What the numbers say about Dior
Dior has built an audience of 46.4M followers on Instagram over 14,521 posts as a business account.
A typical post by Dior collects about 30,686 likes and 136 comments — roughly one interaction for every 1,506 followers.
Followers leave about one comment for every 226 likes — an audience that mostly engages through likes.
Dior currently publishes about 27 posts per week — more than one per day.
The account follows just 10 others against 46.4M followers — a ratio typical of established creators and brands.
Dior vs similar accounts
| Metric | Dior | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.04% |
| Average likes | 30,686 | 27,441 |
| Average comments | 136 | 386 |
| Posts per week | 27.24 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: May 28, 2026
How Dior's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Dior: (30,686 avg likes + 136 avg comments) ÷ 46,426,449 followers × 100 ≈ 0.07%.
Frequently asked questions about Dior
How many followers does Dior have?
Dior has 46,426,449 followers on Instagram (46.4M) as of May 28, 2026.
What is Dior's engagement rate?
Dior's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
How many likes does Dior average per post?
Posts by Dior average 30,686 likes and 136 comments.
How often does Dior post on Instagram?
Dior posts about 27 times per week on average.
Is Dior a business or creator account?
Dior is registered as a business account on Instagram and is verified.
