WWD

@wwd

Explore Cosmetics Brands

BrandMagazine

The global go-to for exclusive news and industry insights in fashion, beauty, and business.

linkin.bio/wwd

Audience

Browse top profiles

Followers

2.4M

Following

2.1K

Total Posts

26,689

Engagement & Performance

Engagement Rate

0.2%

Avg Likes

4,870

Avg Comments

Avg Views

Posts / Week

20.29

Growth Score

4 / 100

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Data last updated: Apr 27, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.