Incredible Fashion. Every Day.
Outreach This Creator For FreeFollowers
5.5M
Following
1K
Total Posts
Engagement Rate
0.01%
Avg Likes
704
Avg Comments
Reaching 5.5M followers on Instagram, NET-A-PORTER is a verified Fashion brand based in United Kingdom. To date NET-A-PORTER has posted 14,774 times, currently around 26 posts a week. Posts average 704 likes and 6 comments, an engagement rate of 0.01%.
Netaporter operates a Fashion account on Instagram, pairing 5.5M followers with 14,774 posts.
Netaporter records a 0.01% engagement rate, in the bottom quarter (median: 0.52%) for the 424 Fashion accounts with over 1M followers tracked in the InstME index.
For roughly every 110 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Netaporter has kept to about 26 posts per week, more than one per day.
Netaporter scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Netaporter keeps its following list short (1,017) relative to 5.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$19,000–$36,000
Based on 5.5M followers and a 0.01% engagement rate, a single sponsored post by Netaporter is worth an estimated $19,000–$36,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Netaporter | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.52% |
| Average likes | 704 | 9,959 |
| Average comments | 6 | 187 |
| Posts per week | 25.52 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Netaporter | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.6% |
| Average likes | 704 | 13,723 |
| Average comments | 6 | 237 |
| Posts per week | 25.52 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NET-A-PORTER is a verified fashion brand based in United Kingdom on Instagram, with 5.5M followers.
NET-A-PORTER posts on Instagram as @netaporter.
NET-A-PORTER has 5,475,666 followers on Instagram (5.5M) as of Jul 15, 2026.
NET-A-PORTER's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by NET-A-PORTER average 704 likes and 6 comments.
NET-A-PORTER posts about 26 times per week on average.
InstME's audience-quality analysis estimates about 10% of NET-A-PORTER's followers are low-quality or inactive, giving an audience-quality score of 88/100.
NET-A-PORTER is registered as a business account on Instagram and is verified.
NET-A-PORTER is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 14,774 posts.
14,774
6
Posts / Week
25.52
Growth Score
0.2 / 100
Audience Score
88 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.02%
NET-A-PORTER's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NET-A-PORTER carries the blue verified badge on Instagram.
A sponsored post from NET-A-PORTER is estimated at $19,000 to $36,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
